A sizable update to Google's algorithm is coming in 2021, which will emphasize sites' fulfillment of core metrics, or Core Web Vitals. This new ranking factor is expected to have the same importance as at least installing an SSL certificate...
This is not a contrived threat - Google really could stop working for all users who are in Australia. Currently, Google only displays 1% of news content. Already, it is estimated that Australian news portals are losing about 200,000 users...
The past year, for obvious reasons, can be counted as a period we won't remember too well. In the business context, entire industries suffered due to the coronavirus, but the exception is the eCommerce industry, which grew by a good...
New year, more changes on the Internet. In November, Google made significant changes to Google Search Console indexing statistics. In early January, GSC received another significant update. This time, the changes affected the Status report, which allows you to see...
Good visibility on Google is now a cornerstone for almost every business. Search engines are one of the best sources for selling products and services. It is not only effective, but also a relatively o cheaper way of promotion than...
Google Analytics is an essential tool for all marketers working in the online environment. This tool allows you to collect information about the activity of users on the site, which is essential for effective implementation of changes, or running campaigns....
Google search engine is the most popular tool for finding useful information and answers to various questions. When we search through it for products we are interested in, we visit various sites that will usually be on the first page...
Every year Google releases a summary of the most searched words in the search engine. This year, the most popular word, locally and globally, was "coronavirus." The year 2020 was full of important events. In addition to the...
Yesterday, on its official Twitter account, Google announced that it will release the December algorithm update literally within days. Updating just before the end of the year is now a tradition for Google. What do we know about the latest...
Sometimes it's useful to dig into a bit of theory to better navigate a topic. Below is an explanation of basic concepts and definitions of terms related to the SEO and SEM industry. We invite you to read on! ...
Through the website we have the opportunity to present our offer to prospective customers. It provides a valuable source of information about the company's activities and allows us to present our offer. Its appearance and performance is an important element...
Virtually everyone uses Google's search engine. But not everyone has noticed the recent change in the appearance of search results. What exactly has changed and why did Google decide to change the search results? What has Google changed about...
The choice of a domain name should be thoughtful. A good domain name should, first of all, be short, not contain complicated words and not have too many hyphens. In addition, it should be associated with the brand and be...
Google is reaching out to its users and, in order to make the search engine easier to use, has introduced the Direct Answers feature otherwiseknownas "featured snippets," which directly answers users' questions. The answers are taken from web pages that...
Google has announced a previously anticipated update. In addition, it claims that webmasters will have no way to prevent their sites from falling in the rankings. Google has confirmed that an extensive algorithm update saw the light of day the...
Website positioning is now a key marketing support, from which one should start the promotion of any company. The foundation of these activities is the positioning base, i.e. thematic sites from which we obtain links to the company website. Preparing...