SEO / UX audits
Building website visibility through SEO is based on a strategy. Its key element is SEO audit, which aims to detect errors occurring on the website but also to increase the attractiveness of the site in terms of search engines. A professional SEO analysis will show the mistakes made at the stage of designing the site, as well as areas where there is potential to quickly raise the position of the site in Google results.
When is an SEO/UX audit advisable?
- if you want to verify the competence of a currently employed interactive or SEO agency,
- you plan to start positioning your site, these activities should be preceded by a detailed SEO audit,
- You need a diagnosis to what extent the site is prepared for search engine positioning,
- if you reduce the cost of customer acquisition and reach more widely with your offer,
Positioning and optimization of websites should always be coordinated with changes to the structure, content and code of the site. Failure to do so is a signal that you should keep a close eye on the activities of the positioning company. Optimization and SEO/UX audit is a service through which the position of your site’s visibility can be significantly improved even without undertaking long-term positioning.
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What is an SEO/UX audit?
Performing an SEO/UX audit is mainly based on conducting a thorough analysis of a website. This applies to all its elements, starting from technical aspects and ending with the content contained. When performing a website audit, professional tools are used to detect key errors that have a negative impact on the positioning process.
An SEO/UX audit is a signpost containing the most important recommendations. Their role is to indicate the errors detected and possible solutions to fix them.
Advantages of an SEO/UX audit
Ready-made recommendations
You get relevant recommendations for your website that are ready to be implemented.
More sales
You increase sales through an optimized website that is much more convenient to use.
Cost optimization
You reduce the cost of acquiring customers from search engines, because polished pages mean less cost per conversion.
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We will get to know your business and prepare a quotation.
We will contact you within 24 hours.
Inquiries submitted Mon – Fri 8am – 4pm
are answered within 1 hour
Other inquiries will be answered the next
business day after 9am.
What does an SEO audit consist of?
An SEO audit is a comprehensive analysis of a website to identify areas that need optimization to improve its visibility in Google search results. The process covers various technical, content and off-page aspects of the site. Here are the main elements that an SEO audit consists of:
Indexation analysis
The first step of SEO/UX audit is to analyze the correctness of indexing the site in search engines. We check if all key resources are available for indexing robots. We verify the correctness of the site map and the status of the site in the Google Search Console tool
Structure analysis
We check the structure of the website and its content for any errors. We analyze the content of the site starting with the structure of the headings and ending with the published content.
Optimization analysis
This stage of the audit focuses on making full use of the site’s keyword optimization. The focus is on meta tags, content and graphics. Their correctness, uniqueness and size are checked, which is important in the process of site optimization.
Duplication analysis
Duplication of content within a site as well as outside of it is a phenomenon that has a negative impact on its visibility. Therefore, it is important to reduce or minimize it, which will help strengthen its positions and improve its brand image online.
Speed analysis
Website speed is an important factor in the operation of any website. Therefore, we carefully analyze your site and its resources in order to speed it up. We also verify the site’s content after accessing the administration panel.
Service analysis
We check the site for user experience on mobile devices, which has a significant impact on more than 60% of today’s users. We analyze every sub-page and section to improve their intuitiveness and facilitate the realization of conversions.
Behavioral analysis
We use advanced tools that allow us to accurately analyze the behavior of users visiting your site. We check which sub-pages and elements are most popular, and which need improvement and refinement. We verify whether the current CTAs provide a convenient way for the user to implement the decision made.
