Local positioning and Google Maps

Local positioning is a specific type of positioning service dedicated to companies for which visibility in the local market is crucial. Positioning for local companies is closely related to Google Maps, so special attention is paid here to the company’s profile in Google Maps. Local positioning is ideal for companies such as:

• hairdressing salons and beauty salons
• car services and vehicle inspection stations
• Doctors, medical and specialized clinics (e.g., rehabilitation clinics)
• laptop and smartphone services
• law firms
• plumbers, construction companies
• locksmiths
• and any other company with a stationary office

SEO activities are aimed at achieving the highest possible visibility of a website on relevant search engine queries. One of the most important elements of Google’s algorithm is geo-location, which in practice means that the search engine takes into account the location of the user and adjusts the results accordingly. This mechanism is a huge opportunity for local businesses, which can become very accessible to customers located in the same city, neighborhood or even near the same street. What do we put special emphasis on in local positioning?

• We set up a company profile on Google Maps
• Already have a profile in Maps, but don’t have control over it? No problem, we know how to regain access to your business card
• We add and optimize content on the profile to promote better exposure for your company
• Plan and upload updates displayed on profile
• We moderate and respond to Feedback, appearing in the business card
• We acquire links from regional and industry websites, getting better results for your site

A business card on Google Maps is an important and useful part of any company’s image. What’s more, a company profile on Google is closely related to the placement of a website in local search results. In other words, if you are running a business in which the local market is of particular importance – positioning in Google Maps is a very beneficial solution.

How to add a company to Google Maps?

The creation of a company profile in Google Maps requires verification, i.e. a physical letter with a PIN is sent to the indicated address, which must be entered in the Google Places for Business panel to activate the business card. Positioning in Google Maps correlates with interest around the created profile – customer reviews, description and attractiveness of the entire tab. The company’s business card on Google should also be placed on the website, so as to clearly indicate to which location the business is assigned. Our agency is responsible not only for the creation of such a profile, but also for ensuring that the Google Maps business card is correctly optimized and placed on the client’s website.

One of the attractive options available on Google Maps is Google Street View, or a virtual tour of a company’s headquarters. Such a service can be performed by a photographer with a special Google certificate. By ordering a virtual walk around your company from our agency, you will be sure to present yourself in an impressive way, stand out from the competition and inspire greater confidence in potential customers, who will be able to learn more about your business without leaving their homes. How much does it cost to perform a virtual walk-through using Google Street View technology ? Contact us – providing your website address and business location is enough for us to prepare a free quote for creating a Google business card with its verification, and optionally offer a presentation created by our recommended Google photographer. For those interested in a virtual walkthrough, there is also an option to get faster profile verification in Google Maps – activation then takes place within 72h!