Web positioning (Search Engine Optimization, or SEO for short) is one of the most effective ways to promote your products and services and build a positive image on the Internet. It is a series of optimization measures implemented on a website and aimed at improving its visibility. Are search engine optimization and SEO the same thing? If we want to stick to the definition, then search engine optimization is the implementation of recommendations, good practices on the site. This includes technical aspects, such as setting up proper redirects, and more “soft” activities, such as creating good quality content on the site that is attractive to the user and to Google’s robots. Optimization is one aspect of SEO. SEO includes many other activities such as link building, controlling the indexation of the site, and continuous data analysis. It can be said that SEO is a continuous work and involves constantly increasing the authority of the positioned site.
Web positioning
What is SEO?
Jaki jest cel pozycjonowania stron?
The primary goal of SEO is to elevate websites to the top results on Google for a specific query. With the development of the Google search engine and the increasing percentage of people using the Internet, other goals have added to this over time. Today, SEO is also about building a brand’s online presence, overseeing the technical aspects of the site, and constantly looking for and analyzing channels to gain users from organic traffic.
It is worth distinguishing between SEO and paid Google Ads. Google never accepts fees for placement and positioning of a site in search results. The only way to display as high as possible in them is to position your site properly.
Advantages of web positioning
You can really distinguish a lot of benefits of having a website constantly positioned.
Increase site visibility
Increased website traffic
Reaching out to potential customers
Increase brand recognition and positioning
Profit growth
Lower costs compared to traditional advertising
Pozycjonowanie stron internetowych
- na co kładziemy nacisk w SeoFly?
Internet marketing, having a presence on Google and running GoogleAds is now a basic form of promotion for many businesses. Nowadays, it is even suspicious if a company does not have its own website that looks appropriate, is fast and adapted to mobile devices. It is important to remember that nothing is lost on the web, and users are increasingly aware. Therefore, Internet marketing activities should be thoughtful, qualitative, staggered and comprehensive. Building a position on the web is a long-term thing, but also a delicate one.
SEO can do a lot of good, but it must be done well and according to Google’s recommendations (known as White Hat SEO). Unethical actions will cause the site to drop in search results or even be removed from the index. Therefore, when choosing an SEO specialist, it is advisable to go with proven agencies that have a proven track record of success and do not use unauthorized actions (so-called Black Hat SEO).
More than 200 factors are checked by Google when setting a page’s position. Most of them are not public. SEO specialists have only Google’s general guides and guidelines at their disposal. So keep in mind that no one can guarantee a site’s first position in search results.
W SeoFly pamiętamy o bezpiecznych i etycznych działaniach
- We do not use link exchange system, text mixers or automatic adders. Your domain is safe with us.
- We create and distribute content, providing the client with valuable content with a link to their site.
- We create unique and quality content that meets the client’s specific goals.
- We have our own, as well as partner sites, used for link building.
How do we at SeoFly position websites?
Typical activities that are applied to any website are:
SEO Audit:
Technical analysis of the site and competitors
Optimization of texts on the site for key phrases
Checking the status of indexing
Choosing the optimal SEO strategy:
Analysis of needs and opportunities
Determination of purpose
Preparation of proposals for action
Monthly reporting
Presentation of the results achieved
Analysis of the current situation
Summary of activities carried out
SEO activities and optimizing the site
Link building
Development of quality content on the site
Constant site monitoring and visibility analysis
At SeoFly, we customize the strategy depending on the specifics of the client’s business. Therefore, in addition to the standard package of activities, we select different activities each time to make sure that the website or store will be properly visible.
Pozycjonowanie lokalne
Local positioning is an option for those businesses that care about customers from a specific locality, region or even neighborhood. The main differences between local and global positioning, lie in the different way of optimizing the site and text – the main focus is on linking the site to the user’s location. The difference is also evident in the keywords chosen, which must be closely related to the region of interest.
An important aspect of local positioning is to set up or optimize an existing Google My Business map. It is worth noting that Google My Business maps are also organic results and are also selected by Google’s algorithm.
Pozycjonowanie sklepów internetowych
Web store positioning is now a very good opportunity to reach potential customers. It is estimated that online commerce will only accelerate in the coming years – in the first half of 2020, consumers spent about $347 billion on online shopping, an increase of 30% over the previous year. It is worth remembering that more and more e-shops are appearing online which makes it increasingly difficult to stand out above the competition. Web store positioning is one of the first steps an entrepreneur deciding to have his own online store should take. Is there a difference between positioning an online store and a website? In e-commerce, the proper architecture of the entire site is extremely important. Proper categorization of products is important first of all for the user, but also for Google robots. Short URLs, proper security of the site (SSL certificate), or choosing the right platform to host the site are also important factors in the positioning of stores. When positioning online stores, quality and extensive content on the site is extremely important. Good product and category descriptions and blogging are now a necessary foundation for any online store.
Pozycjonowanie szerokie
Internet marketing, having a presence on Google and running GoogleAds is now a basic form of promotion for many businesses. Nowadays, it is even suspicious if a company does not have its own website that looks appropriate, is fast and adapted to mobile devices. It is important to remember that nothing is lost on the web, and users are increasingly aware. Therefore, Internet marketing activities should be thoughtful, qualitative, staggered and comprehensive. Building an online position is a long-term thing, but also a delicate one.
SEO can do a lot of good, but it must be done well and according to Google’s recommendations (known as White Hat SEO). Unethical actions will cause the site to drop in search results or even be removed from the index. Therefore, when choosing an SEO specialist, it is advisable to go with proven agencies that have a proven track record of success and do not use unauthorized actions (so-called Black Hat SEO).
More than 200 factors are checked by Google when setting a page’s position. Most of them are not public. SEO specialists have only Google’s general guides and guidelines at their disposal. So keep in mind that no one can guarantee a site’s first position in search results.
At SeoFly, we are mindful of safe and ethical operations.
Positioning in foreign markets
Do you run a business abroad? Do you want to position your website or store in another language? Don’t worry – you don’t need a foreign agency for that. At SeoFly we will position your website in a foreign market. At SeoFly we position websites or online stores in foreign markets, always taking into account the specifics of the country. It is worth realizing that every country, positioning is a little different. You need to take into account the applicable laws, as well as cultural differences that affect the reception of texts. In Germany, for example, great importance is given to the protection of personal data. Germans also pay a lot of attention to technical aspects of products, so when writing texts it is worth highlighting these features. In order for foreign positioning to be successful, it is necessary to conduct a detailed analysis of local competition and know what optimization factors work best. At SeoFly, thanks to the experience of positioning sites in foreign markets, we know how to approach this and what to pay attention to.
Ile kosztuje pozycjonowanie?
Positioning of websites and online stores is a long process, consisting of many stages. Therefore, it is worth knowing that the cost of positioning a site on Google is not a one-time thing and depends on the specifics of the site, the industry, or the products / services offered.
The cost of positioning includes not only the hours of work of a specialist, but also the cost of writing content, acquiring links, or paying for domains and hosting. As an agency, we are constantly developing our own online media, which allows us to quickly generate valuable links, freedom of publication and promotion of clients.