Search Engine optimization (SEO for short) is one of the most effective ways to promote your products and services and to build a positive image on the Internet. It is a series of optimization measures implemented on a website and aimed at improving its visibility.
Are search engine optimization and website positioning the same thing? If we want to stick to the definition, search engine optimization is the implementation of recommendations and good practices on a website. This includes the technical aspects, such as setting up proper redirects, and the more “soft” activities, such as creating good quality content on the website that is attractive to the user and to Google’s robots.
Optimization is one aspect of SEO. Website positioning includes many other activities such as link building, controlling the indexation of the website, and continuous data analysis. It can be said that positioning is a continuous work which consists in constantly increasing the authority of the positioned website.