SEO

What is SEO?

Search Engine optimization (SEO for short) is one of the most effective ways to promote your products and services and to build a positive image on the Internet. It is a series of optimization measures implemented on a website and aimed at improving its visibility.

Are search engine optimization and website positioning the same thing? If we want to stick to the definition, search engine optimization is the implementation of recommendations and good practices on a website. This includes the technical aspects, such as setting up proper redirects, and the more “soft” activities, such as creating good quality content on the website that is attractive to the user and to Google’s robots.

Optimization is one aspect of SEO. Website positioning includes many other activities such as link building, controlling the indexation of the website, and continuous data analysis. It can be said that positioning is a continuous work which consists in constantly increasing the authority of the positioned website.

What is the purpose of SEO?

Advantages of SEO

SEO - what do we put emphasis on at SeoFly?

How do we SEO at SeoFly?

Local SEO

E-commerce SEO

Global SEO

SEO on foreign markets

How much does SEO cost?

What is the purpose of SEO?

The primary goal of SEO is to take your website to the top results in Google for a specific query. With the growth of the Google search engine and an increasing percentage of people using the Internet, other purposes have come into play over time. Nowadays, SEO is also about building a brand’s online presence, overseeing the technical aspects of a website, and constantly looking for and analyzing channels to gain users from organic traffic.

It’s worth distinguishing between SEO and paid Google Ads. Google never accepts fees for placement and positioning of a website in search results. The only way to appear as high as possible in the search results is through proper positioning of the website.

Advantages of SEO

It is indeed possible to distinguish a number of benefits of having a website constantly positioned.

Increased visibility of the website

Increased traffic to the website

Reaching out to potential customers

zwiekszenie-rozpoznawalnosci-i-pozycji-marki

Increased brand recognition

Increase in profits

Lower costs compared to traditional advertising

SEO

- what do we put emphasis on at SeoFly?

Internet marketing, having a presence on Google and running GoogleAds is now the primary form of promotion for many businesses. Nowadays, it is even suspicious if a company does not have its own website that looks appropriate, is fast and adapted to mobile devices. It is important to remember that nothing is lost on the web and users are becoming more and more aware. Therefore, Internet marketing activities should be well-thought-out, qualitative, spread over time and comprehensive. Building a position on the web is a long-term but also delicate thing.

SEO can do a lot of good, but it must be done well and according to Google’s recommendations (the so-called White Hat SEO). Unethical actions will cause a website to drop in search results or even be removed from the index. Therefore, when choosing an SEO specialist, it is worth following proven agencies that have a proven track record of success and do not use prohibited actions (the so-called Black Hat SEO techniques)

More than 200 factors are checked by Google when positioning a website. Most of these are not public. SEO specialists only have general Google guides and guidelines at their disposal. So it is important to remember that no one can guarantee the first position of a website in search results.

At SeoFly, we keep safe and ethical practices in mind.

We do not use link exchange system, text mixers or automatic adders. Your domain is safe with us.
We create and distribute texts, providing the client with valuable content with a link to their site.
We create unique and quality content that meets the client’s specific objectives.
We have our own, as well as partner websites, used for link building.

How do we do SEO at SeoFly ?

Typical actions that are applied to each website are:

SEO Audit:

Technical analysis of the website

On-page text optimization for key phrases

Checking the indexation status

Selection of optimal SEO strategy:

Analysis of needs and opportunities

Definition of the objective

Preparing proposals for action

Monthly reporting

Presentation of the results achieved

Analysis of current situation

Summary of activities

SEO actions and website optimization

Link building

Development of quality content on the website

Constant site monitoring and visibility analysis

In SeoFly we adjust the strategy depending on the specificity of the Client’s business. Therefore, in addition to the standard package of activities, we select different activities each time to make sure that the website or store will be properly visible.

Local SEO

Local positioning is a proposal for those businesses, which care about customers from a particular town, region or even neighborhood. The main differences between local and global positioning, lies in a different way of optimizing the site and text – we focus primarily on linking the site to the location of the user. There is also a difference in the keywords chosen, which must be closely related to the region of interest.

An important aspect of local SEO is setting up or optimizing an already existing Google My Business map. It is worth noting that Google My Business maps constitute organic results and are also selected by the Google algorithm.

E-commerce SEO

E-commerce SEO is now a very good chance to reach potential customers. It is estimated that e-commerce will only accelerate in the coming years – in the first half of 2020, consumers spent around $347 billion on online shopping, a 30% increase on the previous year. It is worth remembering that there are more and more e-shops on the Internet, which makes it more and more difficult to stand out from the competition.

E-commerce SEO is one of the first steps an entrepreneur should take when deciding to have their own online store. Is there a difference between positioning an online store and a website?

In e-stores, the proper architecture of the entire website is extremely important. Proper categorization of products is important first of all for the user, but also for Google robots. Short URLs, proper site security (SSL certificate), or choosing the right platform to run the site are also important factors in E-commerce SEO.

Quality and extensive content on the website is extremely important for the positioning of online stores. Good product and category descriptions and blogging is a necessary foundation for any online store these days.

Global SEO

Internet marketing, having a presence on Google and running GoogleAds is now the primary form of promotion for many businesses. Nowadays, it is even suspicious if a business does not have its own website that looks appropriate, is fast and adapted to mobile devices. It is important to remember that nothing is lost online and users are becoming more and more aware. Therefore, internet marketing activities should be thoughtful, quality, spread over time and comprehensive. Building an online position is a long-term thing, but also a delicate one.

SEO can do a lot of good, but it must be done well and according to Google’s recommendations (so-called White Hat SEO). Unethical actions will cause the website to drop in the search results or even be removed from the index. Therefore, when choosing an SEO specialist, it is advisable to go with proven agencies that have a proven track record of success and do not use prohibited actions (so-called Black Hat SEO).

More than 200 factors are checked by Google when setting a page’s position. Most of them are not public. SEO professionals have only general Google guides and guidelines at their disposal. So, it is important to remember that no one can guarantee the first position of a page in search results.

At SeoFly, we keep safe and ethical practices in mind.

SEO in foreign markets

Do you run a business overseas? Want to SEO your website or store in another language? Don’t worry – you don’t need a foreign agency for that. In SeoFly we will so SEO for your website on the foreign market.

In SeoFly we process SEO for websites or e-commerce on foreign markets, always taking into account the specificity of the country. It’s worth realizing that every country’s SEO techniques is a little different. You have to take into account the applicable law, as well as the cultural differences that affect the reception of texts. In Germany, for example, a very high value is placed on the protection of personal data. Germans also pay a lot of attention to technical aspects of products, so when writing texts, it is worth highlighting these features.

In order for foreign SEO to be successful, it is necessary to conduct a detailed analysis of the local competition and know which optimisation factors work best. In SeoFly, thanks to the experience in positioning websites on foreign markets, we know how to approach it and what to pay attention to.

How much does SEO cost?

SEO for websites and online stores is a long process, consisting of many steps. Therefore, it is worth knowing that the cost of SEO for a website in Google is not a one-off and depends on the specifics of the website, industry, or products / services offered.

The cost of SEO consists of not only the hours of work of a specialist, but also the cost of writing content, acquiring links, or paying for domains and hosting. As an agency we constantly develop our own Internet media, which allows for quick generation of valuable links, freedom of publication and promotion of clients

SEO

What is SEO?

Table of contents

What is the purpose of SEO?

Advantages of SEO

It is indeed possible to distinguish a number of benefits of having a website constantly positioned.

Increased visibility of the website

Increased traffic to the website

Reaching out to potential customers

Increased brand recognition

Increase in profits

Lower costs compared to traditional advertising

SEO

- what do we put emphasis on at SeoFly?

At SeoFly, we keep safe and ethical practices in mind.

How do we do SEO at SeoFly ?

Typical actions that are applied to each website are:

Local SEO

E-commerce SEO

Global SEO

SEO in foreign markets

How much does SEO cost?

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