Web positioning (Search Engine Optimization, or SEO for short) is one of the most effective ways to promote your products and services and build a positive image on the Internet. It is a series of optimization measures implemented on a website and aimed at improving its visibility. Are search engine optimization and SEO the same thing? If we want to stick to the definition, then search engine optimization is the implementation of recommendations, good practices on the site. This includes technical aspects, such as setting up proper redirects, and more “soft” activities, such as creating good quality content on the site that is attractive to the user and to Google’s robots. Optimization is one aspect of SEO. SEO includes many other activities such as link building, controlling the indexation of the site, and continuous data analysis. It can be said that SEO is a continuous work and involves constantly increasing the authority of the positioned site.