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Google Ads Training

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Google Ads Course – Success Measured by Algorithm

Do you want to prepare and run an effective advertising campaign, rock your business, increase sales, quickly maximize profits or simply expand the fan base of the products you offer? – Google Ads Course will help you with this. Come to a Google Ads training course and gain specialized knowledge in creating Google search ads. Google Ads courses cover a variety of issues in the area of conducting search engine advertising activities and allow you to effectively rationalize them. As a result, Google Ads training directly translates into the optimization of profits resulting from the skillful use of practical knowledge of the behavior generated by Google tools.

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    Spis treści

    What is Google Ads?

    What do customers gain from our support?

    Google Ads training - estimate the value of published content

    Google Ads Course - Learn the secrets of Google.

    Google Ads training for companies and individuals

    Training Agenda

    What will you know after completing Google Ads basics training?

    Google Ads Certificate

    Czym jest Google Ads?

    Without the Google Ads tool, even the most sophisticated, interesting, or controversial in its form, advertising may go unnoticed. Google Ads is a system that allows you to create fully effective ads in the virtual space, by way of the Google search engine.

    The Google Ads tool not only allows us to display ads in a variety of formats, but allows us to show them at the right place and time. This allows us to plan, monitor, modify, supervise and report on marketing activities in detail. The Google Ads system enhances the effectiveness of advertising messages, maximizing profits from them.

    What do customers gain from our support?

    kampanie google ads warszawa

    Advice on the selection of advertising phrases

    kampania adwords

    Professional management of Google Ads campaigns

    kampanie adwords białystok

    Higher return on investment (ROI)

    prowadzenie kampanii adwords

    Constant contact and good communication with SEM specialist

    kampanie adwords białystok

    Better results than when running Google Ads campaigns on your own

    wyniki kampanii google ads

    Brand promotion through good visibility and advertising reach

    Szkolenie Google Ads

    - oszacuj wartość publikowanych treści

    Our Google Ads training is a comprehensive study of knowledge – we will show you step by step how to act to achieve more than your goals. Google Ads likes strategic planning, so we will explain to you in detail how the entire advertising system works and how to build an effective strategy for your own brand in it. Google Ads training has a direct bearing on brand image benefits. We will tell CI how important it is to match a set of content to the needs of the potential audience, how to attract the attention and eyes of Internet users and inspire customer confidence in the virtual space. We will discuss in detail the elements of intelligent promotion with the tools of the Google Ads system. We will present standard solutions, compare available ad formats and focus on their effectiveness. We will touch on search engine optimization of websites, PPC (paid search ads or social media), display ads and various content marketing treatments. As a result, you will determine for yourself what value your published content shows.

    Effective communication

    You will learn how to set up an effective campaign yourself, what to follow when planning a campaign and how to attract potential customers. You’ll learn the basics of creating and customizing campaigns on Google’s search network so your ads reach more customers looking for what you have to offer. Get more information on best practices related to keywords, setting ad rates, and learn how to improve campaign performance to reach your highest marketing goals. The Google Ads course will show you the best ways to use the search engine and its complex advertising network consisting of various tools owned by Google and its partners, in popularizing and selling your products.

    Kurs Google Ads - Poznaj sekrety Google

    Everyone knows Google – it’s the most popular search engine in the world. It’s also the second most valuable corporation in the world, and its success is based on smart, strategic advertising. Advertisers pay and want to pay more to Google’s platform for being displayed on sites through Google Ads. It’s no wonder – Google loves profits and information, and so it helps make others money through intelligent distribution of advertising content. The Google Ads system hides many surprises and creates endless possibilities – we’ll help you explore them. The Google Ads course will help you make friends with Google and follow the dynamic development steps of advertising tools.

    Multi-channel Google Ads campaign

    The Google Ads advertising tool has been perfectly created for advertising messages in each of the systems belonging to Google and its partners. A number of websites and and applications give a very wide spectrum of possibilities under the conduct of remarketing activities. Ads can be placed on maps, all kinds of graphics, or sites such as Youtube, which is known to everyone, can take various forms and shapes and change dynamically, depending on Google’s compellingly accurate “intuition” based on continuously updated system data.

    Google Ads Remarketing

    Remarketing is a channel to reach an interested user who has already appeared on the advertiser’s website or interacted with it in some way. We can intelligently target it due to location, reach, optimization and advertising strategy. With Google Ads tools, you will be sure that each of the mentioned elements will be taken into account at the communication stage, and that Google, with the help of its algorithms, will take care of the message at the highest level of matching to the specific, narrowest, most difficult, or most secretive audience. Google will make it appear that there will be interest from users who have encountered the advertising message. Google Ads remarketing is one of the keys to brand success.

    Szkolenie Google Ads dla firm i osób indywidualnych

    We will train employees from a specific department or the whole company! Google Ads has a lot to say and do. A multi-faceted view of advertising strategy will be useful for people in the marketing department, managers, but also for people who are in positions that are only seemingly unrelated to marketing activities. Every employee contributes to the image of the company – real and virtual worlds. Elements of marketing most often affect the entire corporate community and appear on many levels, so at the training we will present basic, but also more advanced strategic activities occurring in the industry to which your company belongs. Our training is based on up-to-date knowledge, but above all on many years of experience working in the field of marketing.

    We will guide you by the hand during the first steps taken in the business sphere. We will introduce you to the subject of ubiquitous search engine advertising activities – so that you can quickly develop your business and your earnings. The success of any product and brand requires the right strategy for conducting advertising activities, so we will tailor the training to your personal needs and preferences. We will cover the entire topic in an understandable, accessible and synergistic way.

    Our Course is not only aimed at people who want to learn the basics of Google Ads. We also educate more broadly to consolidate and update existing knowledge with respect to the changing current and dizzying speed of the marketing river. We are also eager to train people who have had experience with the digital marketing industry before, developed their business some time ago, are returning to the profession of advertising activities from years ago or want to deviate a bit from the path of traditional marketing in favor of activities in the digital world. We introduce to the world of advertising – influencers, people running their own businesses and advertising enthusiasts.

    Agenda szkolenia

    The theoretically essential part

    1. introduction

    • What is Google and why should you advertise in it?
    • Where Google ads are displayed – Ad impression channels (search, display, product, Youtube, Discovery, apps).
    • Basic concepts – Clicks, views, interactions, ctr, cpc, cpm, cpv, cpa, cps, conversions.

    2. tracking and targeting

    • Google tools to support operations (Google Ads Panel, Google Ads Editor, Google Analytics, Google Tag Menager, Google Merchant Center).
    • Forms of campaign targeting (queries, geography, demographics, interests, remarketing).
    • Advertising Formats.
    • Matching activities to needs – what different activities can do.
    • Finance and Settlement.

    3. example strategies for action

    • Defining the purpose of your business.
    • Example of setting a strategy for action.
    • What you won’t advertise on Google and what to watch out for.

    4. creating a Google Ads account and Search campaign structure

    • Setting up a Google Ads account.
    • Finance Configuration.
    • Create campaigns, groups and ads.
    • Basic configuration and setup of targeting (geography, language, UTM’s)

    5 Checking the capabilities of Search campaigns

    • Building a keyword database.
    • Matches – operation and differences.
    • Traffic estimation and phrase planning.
    • Tracking real-world inquiries.

    Workshop part

    6. creating a Google Ads account and Search campaign structure

    • Setting up a Google account and Google Ads.
    • Finance Configuration.
    • Create campaigns, groups and ads.
    • Basic configuration and setup of targeting (geography, language, UTM’s)

    7. Q&A session

    (We will answer the most frequently asked questions.)

    What will you know after completing Google Ads basics training?

    Set up and configure a Google Ads account

    Manage the Google Ads panel

    Create a standard and smart product campaign

    Match keywords in the Google Ads interface

    Select the right advertising tools

    Determine advertising rates commensurate with the business objective

    Conduct search engine and ad network marketing

    Target users by their interests

    Analyze and optimize the results of Google Ads campaigns

    Reach out to a new group of customers and recall existing ones

    Certyfikat szkolenia Google Ads

    The knowledge transferred at the Google Ads basics training we offer is confirmed by a SeoFly certificate. Each participant of Google Ads training can count on the most up-to-date and organized knowledge of Google Ads campaigns and a certificate confirming the acquired knowledge of Google Ads.

    Pozycjonowanie stron Warszawa

    +48 510 796 217

    +48 22 225 26 71

    kontakt@seofly.pl

    ul. Płocka 9/11B, 01-231 Warsaw

    Pn - Pt 8.30 - 16:30