Training

Our agency provides a range of services in the field of Internet marketing. We specialize in the areas of SEO(website positioning) and Google Ads campaigns. Trainings take place at our headquarters: 38 Edward Jelinek Street, 01-646 Warsaw or at the client’s place. We are happy to share our knowledge and invite you to contact us if you are interested in training on the following topics:

SEO (search engine optimization) training.

Ideal for companies or individuals, you will learn from it how to grow your business on your own by building better visibility in Google search results. In this 1-day SEO training course you will learn:

• How to optimize your website (after the training, do it yourself audit your website)
• White Hat SEO principles or what Google takes into account when ranking pages
• Keyword selection: which phrases to position for and how to analyze it?
• What Link Building is and how to implement it for better page rank
• How to position your site in a safe way and not expose yourself to a filter or ban?
• SEO performance monitoring and what tools are worth using
• Mini-training on Google Analytics and Google Search Console

A well-organized Google Ads campaign is the fastest way to effectively promote a business. Nowadays it’s a staple from the perspective of both small start-ups and large corporations. At the training on creating Google Ads campaigns you will learn a great many useful things, including:

• How to create a campaign in every channel offered by Google ie:

1. Search networks (text ads)
2. Ad network (graphic ads) and remarketing (tracking ads)
3. Google Shopping (Google Shopping) – including Merchant Center setup and dynamic remarketing
4. Youtube (graphic and video ads)
5. Google Sponsored Promotions – ads visible on recipients’ Gmail.

• How to create effective text and graphic ads
• How to create and manage audience lists (including setting up remarketing)
• How to integrate your Google Ads campaign with Analytics so that you can monitor conversions
• What techniques increase sales and return rate (ROI) in Google Shopping
• How to skillfully select keywords used in a search network campaign

And many other issues that will become clear and accessible after a day spent with us. Importantly, part of the training is also an evaluation period, where you can calmly consult with us, ask us to check the actions taken after the training and address any doubts. At the end of SEO training and Google Ads training, the Participant receives:

• Certificate of completion of training
• Presentation with information, summarizing the training
• Gifts from the agency

We guarantee that the time spent with us will be fruitful. We invite you to contact us and present your needs. Each training is individual in nature and scope tailored to what the client needs. You are welcome!