Implementation of Consent Mode
Krzysztof Radzikowski
R&D SEM Specialist (SEO/PPC).In September 2020, the law on RODO and the so-called consent mode on websites was introduced. It imposes an obligation to allow the customer to decide on the recording of his data by the website. We are talking about the Consent Mode tool, where the customer will be able to specify that their data will be used, for example, for advertising or analytics. Google has set a deadline of March 6, 2024 for implementing such a tool.
Implementing Consent Mode is a key step in ensuring privacy compliance, as well as building user trust in your brand. With our customer-focused approach, we will tailor a Consent Mode solution to your site’s specific needs, ensuring optimal data protection while minimizing the impact on user experience.
Cookiebot is an advanced tool for managing cookies on websites. It allows effective monitoring and control of cookies, while enabling the lawful collection of user consents for their use. Thanks to Cookiebot, it is possible to transparently present information about cookies and adjust their operation to meet privacy requirements, which is crucial in the context of compliance with regulations such as RODO or ePrivacy.
Contact us to begin the Consent Mode implementation process and enjoy peace of mind knowing that your website is operating under the highest standards of data protection.
We will get to know your business and prepare a quotation.
We will contact you within 24 hours.
Inquiries submitted Mon – Fri 8am – 4pm are answered within 2 hours
Other inquiries will be answered the next business day after 10am.
We perform a detailed analysis of your website. The analysis includes examining the structure of the site, evaluating how cookies are used, and verifying current analytics. This information is crucial in choosing how to implement.
We take care of the complex configuration of Consent Mode. We integrate the solution with existing analytics tools, such as Google Analytics, through proper settings in Google Tag Manager.
We ensure that your website's user interface complies with applicable privacy laws while providing a positive experience for users.
We perform rigorous testing to make sure Consent Mode works as expected and provides optimal results. If necessary, we also optimize for better performance.
We present answers to the most frequently asked questions that relate to the implementation of Consent Mode on the website. All of them came up as a result of our consultations and implementations.
Implementation of Consent Mode is mandatory, especially if your site uses cookies to track users or deliver personalized content. This obligation applies to all countries within the European Union.
This is a process largely dependent on the design of your website, which affects the course of Consent Mode configuration. WordPress and other CMSs that work with the Cookiebot tool and other solutions allow for a more streamlined configuration which translates into implementation pricing.
The implementation of the Cookiebot tool on the site along with the configuration of analytics and verification of the correctness of data collection takes 30 days. After this time, the final analysis of the collected data is carried out and the implementation process is completed.
The correctness of the Consent Mode configuration on the website can be verified in 2 steps:
Installing a plugin is only half of the steps needed to prepare a site for Consent Mode. Installing Cookiebot on WordPress or Prestashop is definitely not enough, as it is also necessary to configure analytics in Google Tag Manager.
Consent Mode uses information about the consents given by users and whether the user has given consent to the use of cookies. This is realized by clicking on the consent in the cookie banner. Depending on the user’s decision, Consent Mode takes appropriate action to adjust the handling of cookies on the website.
To use Consent Mode, it is necessary to install the Google Tag Manager tool and make the appropriate configurations in the Google Analytics dashboard.
Yes, it is recommended to adjust the content of cookie messages to reflect the use of Consent Mode and inform users about its operation.
Yes, you can monitor the effectiveness of Consent Mode through analytics tools such as Google Analytics, which can track users’ cookie acceptance.