Content Marketing is one of the most effective methods of online promotion. It is based on useful and interesting content, which we present to our audience through appropriately selected channels. Effective content marketing involves attracting the reader’s attention and building a relationship, for example, by providing useful factual information. This is an alternative to one-sided advertising messages, which most users ignore, being accustomed to the typical advertisements on the Internet. An effective content marketing campaign provides:
- More traffic to the site,
- Generating leads (inquiries or sales)
- increase brand awareness
Content Marketing vs. Inbound Marketing
A well-executed content marketing strategy is an essential tool in Inbound Marketing. The term refers to all techniques geared towards making the right Customer find us on their own instead of being bombarded with ads that may be unattractive to them and will only discourage them. In other words, on the web it is better to be easily found by the target group – the probability of acquiring a customer is much higher if the contact is on the customer’s initiative. Such a strategy is implemented using social media, blogs and thematic portals.