Content Marketing

Content Marketing is one of the most effective methods of online promotion. It is based on useful and interesting content, which we present to our audience through appropriately selected channels. Effective content marketing involves attracting the reader’s attention and building a relationship, for example, by providing useful factual information. This is an alternative to one-sided advertising messages, which most users ignore, being accustomed to the typical advertisements on the Internet. An effective content marketing campaign provides:

• More traffic to the site,
• Generating leads (inquiries or sales)
• increase brand awareness

Content Marketing vs. Inbound Marketing

A well-executed content marketing strategy is an essential tool in Inbound Marketing. The term refers to all techniques geared towards making the right Customer find us on their own instead of being bombarded with ads that may be unattractive to them and will only discourage them. In other words, on the web it is better to be easily found by the target group – the probability of acquiring a customer is much higher if the contact is on the customer’s initiative. Such a strategy is implemented using social media, blogs and thematic portals.

• Influencer marketing – in every industry there are experts, enjoying the authority of the audience. We will select for you the so-called Influencers, with whom we will cooperate on your behalf. The presence of products in Youtube videos, blogger reviews or discreet recommendations from people whose opinions influence consumer decisions – this direction of promotion is displacing traditional advertising, so you should think about Influence marketing today.
• Link Building – we acquire valuable links to your sites. Thanks to this action, the site will be in higher positions in the natural results given by Google. Acquiring links on external sites is based on good content, for which we are responsible. These publications go to attractive web portals, performing not only marketing functions, but also image. You can also read about how comprehensively we support clients in this regard in the context of the SEO PR service provided by the Good One PR agency, which is part of the Good One group, just like us.
• SEO Copywriting – do you need content that will perform content marketing tasks? Our agency prepares such materials: thematic articles, blog posts, tutorials, newsletters, content for social media. In doing so, we take into account the client’s image needs, SEO assumptions (links, keywords, headlines, graphics) and monitor the results, for example, in the form of traffic generated by the content.
• Company blog – keeping a thematic blog is, first of all, an effective instrument for creating an image on the Internet. In many cases, it is also the basis for marketing goals, such as gaining high positions in Google (especially when the company website has content limitations). An example of such an action can be the use of a company blog for positioning in the so-calledlong tail, which allows you to systematically increase the number of hits to your site.

It’s worth investing in good content

We will advise you on how you can use content marketing for your goals. Earn money from your content, acquire valuable links and, most importantly, new clients, thanks to the actions we will take for you. Contact us to find out how good content can help you grow your business. Sponsored articles, content marketing platforms, blogging – the possibilities are plentiful, and with us you will use their full potential.