Content Marketing is one of the most effective methods of online promotion. It is based on useful and interesting content, which through appropriately selected channels we present to our recipients. Effective content marketing involves attracting the reader’s attention and building relationships, e.g. by providing useful information. It is an alternative to one-sided advertising message, which most users ignore, being accustomed to typical online advertisements.
An effective content marketing campaign provides:
- more traffic to your site,
- generating leads (inquiries or sales)
- increase brand awareness
Content Marketing vs. Inbound Marketing
A well executed content marketing strategy is a fundamental tool in Inbound Marketing. This term refers to all techniques aimed at making the right customer find us on their own instead of being bombarded with advertisements that may be unattractive to them and only discourage them. In other words, it is better to be easily found by the target group – the probability of gaining a customer is much higher if the contact is initiated by the customer. Such a strategy is implemented using social media, blogs and thematic portals.