Positioning of online stores
Selling products in an online store is the most important issue, and one of the most effective ways to achieve this goal is to attract traffic from Google search. With this in mind, we implement online store positioning, which includes a set of activities aimed at successfully attracting customers to your online store.
How do we implement online store positioning?
Conducting SEO activities involves on-site and off-site areas. In terms of on-site, or on-site activities, we work directly on the store’s website. This is aimed at optimizing the site along with improving its condition and feeding it with unique and quality content. On the other hand, in terms of off-site work, we focus on building a quality link profile for the site. Therefore, both of these areas are essential for successful positioning of the online store and achieving better results in search engines.
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Content marketing in ecommerce
Content marketing plays a key role in your e-commerce strategy by creating and distributing valuable content that attracts and engages your audience. This can significantly increase website traffic, improve search engine visibility and build customer loyalty. Regularly publishing optimized blog posts, articles and product reviews improves SEO, making it easier for potential customers to find your store. By providing valuable content, you build your position as an industry expert, which increases customer trust and encourages them to return.
In addition, content marketing in ecommerce supports the buying process by educating customers, which helps them make an informed decision and increases conversions. Additionally, engaging content builds relationships with customers, creating a stronger bond with the brand. An effective content marketing strategy brings numerous benefits, such as increased visibility, customer trust, support in the buying process and stronger relationships, which contributes to the long-term success of your ecommerce store.
Scope of ecommerce positioning
Positioning work for online stores is carried out in stages. This allows you to properly prepare your website and give it a good start in competing for high positions. Each stage is carefully planned and implemented to maximize the potential of your store and to adapt it to the requirements of search engines and user expectations.
1. strategy and analysis
All e-commerce positioning activities are carried out on the basis of a carefully developed strategy and conducted SEO analysis of the store and competitors. They allow us to see what techniques are used by other players in the market, which allows us to draw conclusions and apply best practices to our store. Keyword research allows us to identify the phrases that potential customers most often type into a search engine, so we can better tailor our content to their needs and increase the chances of appearing high in search results. SEO audits, on the other hand, help identify and fix any technical errors on the site that may hinder its SEO.
2. technical optimization of the site
This is the foundation of effective SEO and includes a number of key technical activities that directly affect a site’s visibility in search results and user experience. The online store SEO audit we perform addresses a number of issues. First and foremost, improving page load speed is critical – users expect a page to load within seconds, and every extra second can increase the rejection rate and lower a page’s position in search results. Ensuring mobile responsiveness is another key element, as more and more people are accessing the Internet via smartphones and tablets. A website must be optimized for different devices so that users can easily navigate and use its features no matter what device they are using.
3. Create valuable content
This is an element that translates into both user perception and search engine ratings. A key element is the creation of valuable content. Well-written product descriptions not only attract the attention of users, but also help position the site. Valuable content, such as blog posts, answers users’ questions, providing them with the information they need and encouraging them to stay on the site longer. This helps users find answers to their questions, which increases their engagement and trust in your store. In addition, publishing valuable content on a regular basis makes the site more likely to be visited and linked to by other sites, which in turn positively affects its position in search results. Good content is therefore the foundation of an effective SEO strategy, combining the interests of users and search engine requirements.
4. Linkbuilding
The offsite segment is based on gaining links from credible and quality websites. This is one of the key aspects of an effective SEO strategy, which is of great importance for a site’s position in search results. Acquiring backlinks, or what is known as link building, involves other websites posting links leading to your store. It is important that these sites are recognized as authorities in their field and have a good reputation, as links from such sources are more valuable. This process can involve a variety of activities, such as collaborating with bloggers and influencers, publishing guest articles on reputable sites, participating in online industry events, and being active on social media. The more quality links leading to your site, the greater its authority in the eyes of search engines becomes, which in turn positively affects its ranking.5. Consultation
We offer our expertise and experience, so we also provide consultations to support your business. Our consultations cover a wide range of e-commerce topics, including SEO optimization, marketing strategy, market analysis and website development. We want to help you realize the full potential of your e-store by providing personalized advice and practical solutions. With our guidance, you will be able to attract customers more effectively, increase sales and build a strong market position. We are here to support you at every stage of your business development, from initial strategy to long-term success.
6. Reporting
We operate transparently, which is why we regularly report on our activities and the results achieved. We believe that transparency and open communication are key to building trust and long-term cooperation. Our reports provide detailed information on all SEO activities undertaken, the results of these activities and their impact on the visibility and position of your online store in search results. These reports provide a solid basis for analyzing the effectiveness of our strategies. With detailed data, you can track progress over time, understand which actions are producing the best results, and which need to be modified. Analyzing the reports allows you to identify new opportunities and directions, which is essential for making informed decisions about the next steps in the expansion of your online store.
Advantages of online store positioning
Ready-made recommendations
You get relevant recommendations for your website that are ready to be implemented.
More sales
You increase sales through an optimized website that is much more convenient to use.
Cost optimization
You reduce the cost of acquiring customers from search engines, because polished pages mean less cost per conversion.
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We position on well-known ecommerce platforms
We position on well-known e-commerce platforms, so your products are easily accessible to a wide range of potential customers, increasing the chances of sales. Using SEO best practices, we optimize stores on these platforms to achieve the highest possible positions in search results.
WooCommerce is a popular e-commerce plugin for WordPress that allows you to create and manage online stores. With it, users can easily add products, manage orders and payments, and take advantage of numerous extensions and plugins.
PrestaShop is an advanced e-commerce platform that allows you to create and manage online stores. With rich functionality and numerous modules, users can customize their stores and effectively manage products, orders and payments.
IdoSell is a comprehensive e-commerce platform that offers solutions for running professional online stores. With advanced features and integrations, users can effectively manage the sales, logistics and marketing of their online store.
Frequently asked questions about online store positioning
Online store positioning is a topic that raises many questions among e-commerce owners. Proper optimization of a site for SEO is key to increasing visibility in search results, which directly translates into traffic and sales. Therefore, it presents answers to some of the most frequently asked questions:
Where to start with the positioning of an e-shop?
To begin SEO for an online store, start by analyzing the current situation. Conducting an SEO audit allows you to identify your site’s strengths and weaknesses so you can identify areas for improvement, such as URL structure, page load speed and mobile responsiveness.
How long does it take to position an online store?
Positioning an online store is a process that requires time and patience. Usually the first effects are visible after 3-6 months of cooperation, nevertheless, these results depend on many factors, such as competition, industry and the current technical state of the site. When it comes to store positioning, continuous and systematic action without interruptions is key. Regular updates of content, analysis of results and adjustment of strategies are essential to maintain and improve positions in search results.
How much does it cost to position an online store?
E-commerce positioning depends on a number of factors, such as the industry, the size of the store, the age of the domain and the expected results. All these elements affect the e-commerce positioning budget. E-commerce SEO pricing is determined on a case-by-case basis to take into account the specific needs and goals of a particular business. This allows the SEO strategy to be effectively tailored to each client’s unique requirements, ensuring optimal results.