SEO / SEM FAQ – basic definitions
Sometimes it’s useful to dig into a bit of theory to better navigate a topic. Below is an explanation of basic concepts and definitions of terms related to the SEO and SEM industry. We invite you to read on!
1. what is SEO?
SEO ( Search Engine Optimization) is an activity aimed at ensuring that a website ranks as high as possible in the results of a particular search engine.
2 What are the benefits of SEO?
SEO is a key service in online business. By ranking high in search engine results, you can secure a huge audience of potential customers. It is also the most effective way to promote your website and a way to make your brand known to millions of Internet users around the world.
3. what is white SEO?
White SEO refers to a website positioning strategy based on Google’s official recommendations. It is a set of actions, falling within the acceptable framework suggested by the administrators of the most popular search engine. In practice, it involves a longer process of achieving higher results, but protects the site from possible penalties for using methods that have a faster effect, but are prohibited by Google.
4 What is optimization?
SEO optimization is the term for preparing a website so that it is as readable and attractive as possible from the perspective of search engines. This is because it is possible to achieve a high position for a site without additional measures if it is built according to SEO guidelines. Elements that are included in the optimization process include page content, keyword density, META tags, code development according to W3C standards and many others. Reliable optimization can also contribute to faster opening of the site and reduced load on the server where the website is hosted.
5. what is SEM?
SEM (Search Engine Marketing) is a series of activities aimed at increasing the effectiveness of a search engine marketing campaign.
6 What are the benefits of SEM?
Investing in SEM allows you to reach your target audience in a short period of time in a way that allows you to freely control spending and the direction in which the launched campaign goes. Thus, the client’s website gains great popularity without imposing itself on Internet users (sponsored links are a neutral form of advertising that does not “attack” the recipients), the increase in the number of visits to the site satisfies not only in terms of quantity, but also in terms of the quality of entries – thanks to SEM we reach people directly interested in a particular topic or offer.
7. Is it worth hiring an agency for SEM?
Skillful preparation and management of sponsored links allows you to use your campaign budget in an optimal way. People without experience in managing an Adwords campaign usually waste resources on slogans that do not translate into customer inquiries. Often there is also a problem with choosing the optimal rates per click for a particular keyword, so the support of a professional agency guarantees the achievement of the expected goals without the risk of incurring unnecessary expenses.
8. how much should be spent on the campaign?
The budget for a campaign is an individual issue that is best adjusted to the current conditions. If you care about promotion in a specific period (for example, you run a seasonal business), it is worth spending a larger sum in a short period of time, otherwise the campaign can be more balanced. Much also depends on the skillful selection of keywords – in the case of more modest resources, it is worth focusing on fewer keywords, but ones that guarantee a satisfactory profit. Thus, it is not a trick to spend a lot of money on an unreasonably managed campaign – any amount can be used to the client’s advantage in this service.
Want to know more? Take a look at our glossary of SEO/SEM terms.
