Dynamic changes in search engine algorithms and SEO activities make it worth betting on tools that allow you to clearly read the position of a site of interest. With the development of technology and the SEO industry, many position monitoring...
The form of billing, for such services as positioning, is sometimes the subject of an exciting discussion with clients. It boils down to the questions: does payment strictly for results still make sense, and whether billing in the model of...
The past year, for obvious reasons, can be counted as a period we won't remember too well. In the business context, entire industries suffered due to the coronavirus, but the exception is the eCommerce industry, which grew by a good...
As of November 1, 2020, Google has introduced a mandatory additional fee for display ads in the UK, Austria and Turkey. This means that regardless of the billing country, additional fees will be charged for all ads displayed in...
Yesterday, on its official Twitter account, Google announced that it will release the December algorithm update literally within days. Updating just before the end of the year is now a tradition for Google. What do we know about the latest...
Recently, Google introduced a real revolution in Google Search Console indexing statistics. There are new features that provide an even deeper insight into how Google indexes a site. What does Google's new update change? Google Search Console indexing statistics...
Sometimes it's useful to dig into a bit of theory to better navigate a topic. Below is an explanation of basic concepts and definitions of terms related to the SEO and SEM industry. We invite you to read on! ...
Virtually everyone uses Google's search engine. But not everyone has noticed the recent change in the appearance of search results. What exactly has changed and why did Google decide to change the search results? What has Google changed about...
API key is an acronym for application programming interface key, which in Polish means application programming interface key. The development of the acronym does not say much about either the function of this tool or its usefulness. In general, the...
The choice of a domain name should be thoughtful. A good domain name should, first of all, be short, not contain complicated words and not have too many hyphens. In addition, it should be associated with the brand and be...
Google is reaching out to its users and, in order to make the search engine easier to use, has introduced the Direct Answers feature otherwiseknownas "featured snippets," which directly answers users' questions. The answers are taken from web pages that...
The tools offered by Google will finally get major changes after a dozen years. The new offering will include such services as Google Ads, Google Ad Manager and Google Marketing Platform. The changes implemented are primarily intended to make it...
Google has announced a previously anticipated update. In addition, it claims that webmasters will have no way to prevent their sites from falling in the rankings. Google has confirmed that an extensive algorithm update saw the light of day the...
In the work of an agency, reporting results to clients is quite an important issue. This is not a simple matter and probably many people initially have problems with it. Copying files to csv format, pasting them, cutting charts, setting...
Website positioning is now a key marketing support, from which one should start the promotion of any company. The foundation of these activities is the positioning base, i.e. thematic sites from which we obtain links to the company website. Preparing...
More than once on industry forums, we have encountered inquiries about which domain name is better to create a website intended for the foreign market. With the expansion of its services by one of our clients to the south of Poland,...