The GCLID parameter, or Google Click Identifier, is an extremely important element in the world of online marketing. It is a key component of tracking ad campaigns, allowing you to accurately analyze and optimize your Google Ads marketing efforts. But...
Google Ads video campaigns are a powerful marketing tool that allow companies to promote their products and services through video ads displayed on the YouTube platform and elsewhere on the Internet. In this article, we take a closer look at...
Demand Generation, or demand generation, tgo a marketing strategy aimed at stimulating interest in a company's offerings and creating demand for its products or services. In today's business world, where competition is fierce and customer attention is divided, an effective...
Performance Max campaigns on Google Ads are a modern advertising tool that allows companies to promote their products and services in an effective and optimal way. In this article we will take a closer look at how Performance Max campaigns...
Google Ads campaigns on the ad network, also known as Google Display Network (GDN), are an important part of many companies' marketing strategy. They allow you to promote your products and services by displaying image ads on various websites, mobile...
Product campaigns in Google Ads are a great marketing tool that allow companies to advertise products by displaying them in Google search results and on the Google Shopping platform. In this article, we will take a closer look at how...
In today's world, running an effective online advertising campaign can be key to the success of any business. One of the most popular advertising tools is Google Ads, and campaigns on the search network are the cornerstone of many marketing...
Conversion is a concept that is extremely important in the world of online advertising, especially in the context of Google Ads campaigns. But what is conversion really and why does it matter so much? Definition of conversion Conversion on a website...
In today's digital world, where competition for user attention is fierce, Google Ads is an indispensable tool in the arsenal of every SEM specialist. However, in order to take full advantage of its potential, it is essential to understand and...
SEO is based on data and strategy. Inherent in both of these areas is the selection of keywords, with which the goal of conducting such activities is related. That's why in this guide you'll learn how to conduct a comprehensive...
Website positioning is a key component of a marketing strategy that can significantly impact the effectiveness of other marketing efforts, especially when combined with Google Ads. In this article, we will discuss why this combination is so important and the...
Recent changes to advertising regulations in the legal industry in Poland represent a significant step in bringing the country's laws in line with European standards. The changes, which came into force with the adoption of a resolution by the Supreme...
Hello, we have great news :) SEOFLY agency has just opened its YouTube channel! SEOFLY is a marketing agency that has been specializing in topics (SEO, SEM) for 10 years. With its experience, knowledge and effective strategies, it helps its clients...
New parameter in URLs - "gad" "Google is using the gad URL parameter to identify URLs from ad clicks and improve the accuracy of conversion measurement. Every URL originating from a Google ad now has &gad=1 in the final address ....
At the beginning of May 2023, Google ads policies regarding malicious or unwanted software will be divided into 3 separate sets of rules. They will go into effect as early as May 9, and Google will begin enforcing them in...
Google is constantly expanding its advertising tools making it easier and easier to create effective creatives. The use of artificial intelligence to create creatives is another step in the expansion of Google Ads. Advertising texts prepared by AI Artificial intelligence (AI)...