Online ecommerce advertising is an important tool for anyone who wants to improve their business performance. Choosing the right tool to measure the effectiveness of sales from online ads can be a difficult decision, especially if you are not familiar...
The new year has created a big headache for healthcare business owners, and it's all about advertising opportunities, or really the lack thereof. Amendment of the law on advertising of medical services As of January 1, 2023, an amendment to the law...
The year 2022 certainly did not count as boring. One can even begin to wonder if the old Chinese curse has reached us and we have come to live in interesting times. The events that took place this year clearly...
The end of the year is a period rich in sales bargains. Stores outdo each other with promotions to celebrate Black Friday, Cyber Monday, Santa Claus, Christmas or post-Christmas sales. While from the customer's perspective this is the ideal time...
Google at the beginning of the year set its sights on improving security in the Google Ads ecosystem. In the interest of user safety, Google introduced a new program to verify the identity of advertisers. It will allow audiences to...
The development of advertising forms that can be used on the Internet is clearly accelerating. The emission of text ads or graphic banners on the web is no longer sufficient to achieve the goals of an advertising campaign. Recipients have...
You're probably wondering where Google Ads could go to reach your prospective customers? We already explain. Google offers 5 advertising spaces where we can create campaigns to promote your products or services. Each of these channels has its own characteristics, capabilities and...
There has always been a need in the advertising market to increase the effectiveness of marketing campaigns. From outdoor and print ads to television and radio to Internet advertising, there has always been a need to better showcase your offerings,...
Conducting efficient advertising activities has always been based on reaching the right audience with the message. In the past, in order to achieve this it was necessary to choose the right channels of communication such as thematic press, TV advertising...
The war in Ukraine, which has been ongoing since February 24, 2022, has left a clear imprint on the situation prevailing in the advertising market. Sanctions that have been imposed by various countries, companies and institutions have affected access to...
Google wants to help agencies support clients using Google Ads. To that end, it has announced changes to the Google Partners program for 2022. With their introduction, new clients will be able to receive £1,200 to run on Google Ads....
In June 2022, Google plans to disable Extended Text Ads. The ability to create and edit them will disappear from Google Ads account and platforms that serve text ads on Google. The Google Ads editor, the Google Ads mobile app...
There is a growing problem on the Web with ads that promote products and services of questionable legality or legal products that are prohibited from being advertised. Apparently, this has also been felt in Google Ads, which has led to...
As of May 2021, Google is introducing changes in measuring conversions. What will change? The gtag.js and gtm.js tags will create a new, dedicated cookie in advertisers' domains, with the goal of reassigning conversions to ads. What is the purpose of this? The premise...
Determining the destination of your image ads from Google Ads is just as important as setting the audience. Therefore, in this article, I will explain how to set up image ads with Google Ads so that they display on...
As a business owner, you want your advertising to be effective and cause a purchase or generate sales contacts. Therefore, when facing a choice between an SEM campaign and traditional advertising, you should consider the advantage of an SEM campaign...