Google Analytics is an essential tool for all marketers working in the online environment. This tool allows you to collect information about the activity of users on the site, which is essential for effective implementation of changes, or running campaigns....
As of November 1, 2020, Google has introduced a mandatory additional fee for display ads in the UK, Austria and Turkey. This means that regardless of the billing country, additional fees will be charged for all ads displayed in...
Sometimes it's useful to dig into a bit of theory to better navigate a topic. Below is an explanation of basic concepts and definitions of terms related to the SEO and SEM industry. We invite you to read on! ...
In the work of an agency, reporting results to clients is quite an important issue. This is not a simple matter and probably many people initially have problems with it. Copying files to csv format, pasting them, cutting charts, setting...
The problems associated with installing codes on a site can sometimes be a real nightmare for SEM professionals. And this is not only for large sites, where various traffic sources are measured and analyzed, and the sometimes very complicated paths users take before they realize a conversion or not, which in turn sometimes requires plugging in multiple analytics tools, but also for small sites.
Google is constantly improving its advertising services in an effort to provide marketers with the most effective tools for conducting promotional activities on the Internet. One of the more interesting innovations in this regard is Display KeyWord Select. DSK is...
Gmail Sponsored Promotions is a new type of advertising available in Google AdWords. Admittedly, the largest advertisers in Poland have already been able to test it since last year ( and even earlier), but it is only now being...
Quality score for keywords an important thing, especially if one is running a performance campaign, and the criteria for campaign success are heavily exaggerated. The better it is, the less we pay per click, and this translates into the cost...
On April 24 in the auditorium named after Prof. Lech Falandysz at Lazarski University held another SEMcamp. The SeoFly team also appeared on it. No wonder with, because the program looked really interesting not only for the PPC department, but...