The advantage of SEM campaigns over traditional ads.
As a business owner, you want your advertising to be effective and cause a purchase or generate sales contacts. Therefore, when facing a choice between an SEM campaign and traditional advertising, you should consider the advantage of an SEM campaign in the aspects discussed below.
Less time spent and less advertising costs
Tools such as Google Analytics and Google Ads keyword planner allow us to see what group of people are most interested in the content, products, or services on our website. Their proper use significantly reduces time and prevents loss of resources by properly planning the campaign. Using the keyword planner, we can estimate the effectiveness of the ad based on its content and type for the budget we have chosen. Thanks to the accuracy, speed of ad execution(our SEM campaign experts can prepare an ad in a few days) and the ever-increasing popularity of online sales, SEM campaigns are gaining an advantage over traditional ads, which take longer to prepare, are more expensive, estimations are inaccurate and a detailed target audience is often impossible to reach.
Ability to select the right target group
Choosing traditional advertising, we have limited possibilities of selecting the target group and, consequently, our advertisement may reach people completely uninterested in it. It is not worth risking that a random flyer recipient or radio listener will buy our product or service. Audience groups in SEM campaigns can be selected in detail, from age and location, through interests and hobbies, to occupation categories or education. It is also possible to display advertising to recipients who were interested in our advertisement, but did not decide to buy, or did not manage to complete the purchase process online – we are talking about remarketing lists.
NON-STOP advertising everywhere and performance preview at any time
You will pay only for the hours and days of ad operation that you choose, while the location and reach of the ad is any place in the world with users connected to the Internet. In addition, you have a preview of the effectiveness of the ad at any time. For example, if people between the ages of 20 and 30 in Warsaw buy your products, our specialists, reacting instantly, will allocate your advertising funds to this particular target group in Warsaw.
Audience engagement
Traditional advertising is more durable, but it is online advertising that generates more user engagement. Online advertising is easier to share, for example, by sharing a link to your site on social media or in private chat conversations. Advertising posts and product ads can be commented on, and the comments will build opinion and support your company’s brand awareness in the virtual sales space just as they do for our clients.
Easy interactions
Interactivity in online advertising is frequent and easy. When ads are displayed, there are interactive buttons to call, fill out forms or schedule an appointment. The result of frequent interaction is that advertising connects a larger audience to the resources on our site, i.e. the details of the product or service we offer. Entering into a dialogue with a potential customer through online interaction results in greater engagement and effectively builds brand awareness. The above arguments prove the advantage of SEM campaigns over traditional advertising, which is also confirmed by the opinions of our clients -> we invite you to read the case studies.
