The new algorithm update, introduced on June 20, is another step in Google's fight against spam. The goal of this update is to make SpamBrain more effective in detecting and eliminating spam, which has a direct impact on the quality...
Another major change is coming to the world of SEO, and it's being authored by Google. From July 5, 2024, if your website is not accessible on mobile devices, Google will not index it. This means that such a site...
Since the beginning of June, we have seen another wave of intense changes in Google's search engine ranking algorithm. From one day to the next, tools for monitoring changes in rankings indicate unusually large fluctuations. The increased activity and changes...
In the SEO world, the term Orphan Pages "orphan pages" refers to web pages that do not have links leading to them from other parts of our site. These are isolated pages that are difficult for both users and search...
PBN, or Private Blog Network, is a strategy used in the field of SEO that involves creating a network of websites to improve a site's position in search results. It is a popular method used by Internet marketers to increase...
Every website should have an organized structure. This includes both the elements visible to the user and the entire structure of the site. This is where one of the often overlooked but extremely important elements of an SEO strategy is...
2023 was a challenging and new year for the SEO world, with changes introduced by Google significantly affecting SEO strategies for websites and online stores. It abounded with many changes that had a major impact not only on the visibility...
In today's digital world, where competition for user attention is fierce, understanding and applying the E-E-A-T (Expertise, Authority, Credibility, Experience) concept becomes crucial for any website. E-E-A-T is the foundation upon which Google evaluates a site's quality and thus influences...
SEO is based on data and strategy. Inherent in both of these areas is the selection of keywords, with which the goal of conducting such activities is related. That's why in this guide you'll learn how to conduct a comprehensive...
Standing out in search results is an element that allows you to increase the number of visits to your website. In addition to carrying out activities related strictly to the optimization of the website, it is important to take advantage...
Website positioning is a key component of a marketing strategy that can significantly impact the effectiveness of other marketing efforts, especially when combined with Google Ads. In this article, we will discuss why this combination is so important and the...
Nowadays, SEO has become an integral part of any marketing strategy. With the growth of the online marketplace, delivering relevant content to our clients is becoming more and more challenging. What then can we do to make our contentmarketing stand...
In today's online business world, SEO has become a key element of success. However, focusing solely on popular keywords can be difficult and expensive. Therefore, long-tail SEO is becoming increasingly attractive to marketers and entrepreneurs. What are long tail...
Recent changes to advertising regulations in the legal industry in Poland represent a significant step in bringing the country's laws in line with European standards. The changes, which came into force with the adoption of a resolution by the Supreme...
Technical SEO is a key component of effective Internet marketing. It encompasses a number of advanced techniques and strategies aimed at increasing a website's visibility in search results. Valuable content and relevant keywords are, of course, important factors, but without...
Optimizing a website is a key part of providing an excellent user experience and ranking effectively in search results. One tool that can significantly contribute to improving site performance is the Lazy Load technique, or "lazy loading." In the previous...