E-E-A-T like Google’s new criteria for evaluating sites
In today’s digital world, where competition for user attention is fierce, understanding and applying the E-E-A-T (Expertise, Authority, Credibility, Experience) concept becomes crucial for any website. E-E-A-T is the foundation upon which Google evaluates a site’s quality and thus influences its position in search results. In this article, we will look at how you can use E-E-A-T to improve the visibility and credibility of your website.
What is E-E-A-T?
E-E-A-T is an acronym for the key elements in how Google’s algorithms evaluate a site’s quality, and has a huge impact on SEO. Sites that are seen as experts in their field, have built authority and are considered credible are more likely to rank high in search results. Google strives to present users with the most valuable and credible content, so sites with high E-E-A-T are more preferred.
Experience
User experience is key. Google wants sites to not only be useful, but also to provide a positive experience. This means the site should be intuitive, easy to navigate and provide valuable content that is directly relevant to users’ queries.
Expertise
Expertise is expertise in a particular field. Google values sites that provide content created by people with relevant knowledge and experience. For topics that require specialized knowledge, such as health or finance, expertise is especially important.
Authoritativeness
Authoritativeness is the level to which a site or its author is considered a credible source in its field. Google evaluates this based on various factors, such as links from other credible sites, user reviews or mentions in authoritative publications.
Trust
Trust is an indicator that a site is trustworthy. This includes aspects such as site security, transparency of content authorship, and clear and honest information about products or services.
Why is E-E-A-T important?
E-E-A-T is extremely important because it directly affects how high a site will rank in Google search results. Sites that are ranked high on these four elements are more likely to achieve better visibility in search results. What this means for site owners and content creators is that they need to focus on providing valuable, credible and secure content that responds to users’ needs. The emergence of the E-E-A-T (Experience, Expertise, Authoritativeness, Trust) concept by Google is directly related to the growing need to provide search engine users with access to high-quality, reliable and secure content. In the age of the Internet, where the amount of available information is growing at a dizzying pace and its quality sometimes varies greatly, Google, as the most popular search engine on the Internet, has taken steps to improve its algorithm in such a way as to promote content that is most valuable to users. Here are some of the key reasons why E-E-A-T has become an important element in evaluating websites:
- Ensuring the credibility of information: In an era of fake news and misinformation, Google seeks to combat the spread of false or misleading information. By promoting sites that demonstrate a high level of expertise, authoritativeness and trust, the search engine aims to ensure that users have access to reliable sources.
- Improving user experience: Google is focused on providing users with the most relevant and useful results. The addition of “Experience” to the E-A-T model emphasizes the importance of the user’s experience on the site, including ease of navigation, page load speed and quality of content.
- Protecting users on sensitive issues: In areas such as health, finance or security, incorrect information can have serious consequences. Google is therefore increasing the E-E-A-T requirements for sites publishing content in these areas to ensure that the information comes from reliable and competent sources.
- Adapting to the changing Internet environment: The Internet is constantly evolving, and with it the expectations and needs of users are changing. E-E-A-T is Google’s response to these changes, ensuring that search algorithms are aligned with current standards for content quality and reliability.
- Support for authentic content creators: E-E-A-T helps distinguish content creators who invest time and effort in creating valuable, in-depth and reliable content from those who generate low-quality content or copy content from others.
Summary
E-E-A-T was created in response to the need for better quality content on the Internet, more reliable information sources and a better experience for users using Google’s search engine. It is a key element in the effort to create a more transparent and secure digital environment.
