How SEO affects other marketing efforts for businesses
Website positioning is a key component of a marketing strategy that can significantly impact the effectiveness of other marketing efforts, especially when combined with Google Ads. In this article, we will discuss why this combination is so important and the benefits it brings to businesses.
Increased visibility in search engines
The first and one of the key aspects of SEO is to increase a site’s visibility in search results. By optimizing the content and structure of the site, and using the right keywords, a company can achieve better positions in Google results. This, in turn, translates into more visits to the site, which provides an excellent basis for other marketing activities.
Higher conversion rate in Google Ads
Website positioning affects the quality of traffic we drive to the site via Google Ads. With a properly optimized site, visitors are more likely to leave their contact information, make a purchase or other desired interaction. This means that the cost of Google Ads can be lowered and the conversion rate increased.
Consistency of message and visual identity
A successful marketing strategy relies on the consistency of the company’s message and corporate identity. Website positioning allows you to accurately tailor your content to your target audience and reinforce the consistency of your message. Combined with Google Ads, the company can create personalized ads that perfectly match the site’s content, which builds trust and increases the effectiveness of advertising campaigns.
Saving on marketing costs
The benefit of SEO combined with Google Ads is that it saves marketing costs. With increased visibility in organic results, a company can reduce its budget for paid ads. This means that the effectiveness of advertising campaigns increases and costs decrease.
Long-term organic traffic growth
Website positioning is an investment in the future. By optimizing content and linking, a site can maintain a high position in search results for a long time. This means steady and growing organic traffic to the site, which provides a solid base for other marketing activities.
Summary
Website positioning has a huge impact on the effectiveness of companies’ marketing efforts. When combined with Google Ads, a company can gain greater visibility, lower ad costs, increase conversion rates and build message consistency. It’s a strategy that has real benefits, both short- and long-term. That’s why it’s worth investing in SEO as an integral part of your marketing strategy.
