Positioning for long tail keywords
In today’s online business world, SEO has become a key element of success. However, focusing solely on popular keywords can be difficult and expensive. Therefore, long-tail SEO is becoming increasingly attractive to marketers and entrepreneurs.
What are long tail phrases?
We start long tail positioning with the definition of long tail phrases. These are long, precise keyword phrases consisting of several or more words. They are characterized by low competitiveness and a relatively low number of monthly searches. Examples of such phrases could be “cheap plumbing services Legionowo” or “how to choose trekking shoes”. They can also be formulated in the form of questions or statements.
What does the long tail look like in SEO?
Long tail positioning is an effective marketing strategy with many benefits. With long tail phrases, you can easily achieve high rankings in search results, target a specific audience, achieve quick results and high conversions. Therefore, you should consider implementing it as part of your online marketing strategy. The long tail in SEO is illustrated in the keyword popularity chart. Keywords with low competitiveness and low search volume are at the end of this chart, hence the name “long tail.”
Advantages of long tail phrases
1. ease of long tail positioning
One of the biggest advantages of long tail SEO is the ease of achieving high positions in search results. Because of the low competition, it is relatively easy to get top spots in Google results.
2. targeting a specific group
Long tail phrases are very precise and tailored to user intent. With them, you can target exactly those users who are most interested in your product or service.
3. quick results
Long tail positioning brings faster results than positioning keywords with high competition. You can see an increase in website traffic within a few weeks.
4. high conversion
Long tail phrases are those that are usually associated with a specific purchase intent. Therefore, traffic generated by these phrases tends to convert into conversions and sales.
What is a long tail SEO strategy?
Long tail positioning involves focusing on long tail phrases and creating content related to them. Creating content tailored to these phrases and optimizing the site for the long tail play a key role in this strategy.
Long tail or blended positioning?
Long tail positioning can be used as a standalone strategy, but also as part of a blended strategy. In a mixed strategy, both long tail phrases and popular keywords are used. This allows you to target different groups and achieve different marketing goals.
Which websites will benefit from long tail keywords?
Long tail phrases are particularly useful for local businesses, online stores, bloggers and sites specializing in niche topics. For local businesses, they can help reach local customers, while for online stores, they can generate specific product inquiries. Bloggers and sites specializing in niche topics can become experts in their fields through long-tail SEO.
