Where Google ADS ads are displayed

10 August 2022

You’re probably wondering where Google Ads could go to reach your prospective customers? We already explain.
Google offers 5 advertising spaces where we can create campaigns to promote your products or services.
Each of these channels has its own characteristics, capabilities and advantages.

Search network, or show up where they are looking for you
Search network ads appear when users enter selected keywords.
The ad appears directly at the top (above the organic results) and at the bottom of the search engine page.
This is the tightest advertising space because ads appear only when users enter keywords when searching for a specific service or product.
Display advertising, or from eyes to shopping cart.
Display ads are nothing more than graphic ads. They are characterized by very low cost and wide reach. They are displayed when a given user is interested in a service, i.e. has typed in predetermined keywords or belongs to an audience interested in your service.
They appear in the GDN (Google Display Network) advertising network, i.e. a set of more than 2 million websites, videos and applications (e.g. on portals like wp.pl or onet.pl)
Graphic ads in the advertising network reach more than 90% of Internet users worldwide.
Discovery
It is very similar to the display space however it displays in completely different places.
With Discovery you can reach a large audience on YouTube, Discover Cards and Gmail. In this way, you can attract many new audiences with your offer and remind regular customers of your offer.
YouTube
Video campaigns allow you to display ads on YouTube videos as well as partner sites and apps.
Video ads have a very versatile use, they can be used for reach campaigns, but will work just as well for remarketing.
A great example of their use, could be to display ads in your competitors’ videos
Product Ads
Product ads are nothing more than a product listing displayed based on data from the Merchant Center.
Google itself will match the right product to the user’s search term and then display it in the Shopping tab , Google search – next to (or above) the search results, in Google Graphics, and on Google search network partner sites.
Importantly, product ads display independently of text ads.