Google Ads – update on ad network non-compliance.
At the beginning of May 2023, Google ads policies regarding malicious or unwanted software will be divided into 3 separate sets of rules. They will go into effect as early as May 9, and Google will begin enforcing them in full four weeks from that date. Until then, the current malware rules will continue to apply.
What will change?
Malware: the scope of the rules will be narrowed and there will be an update on the deliberate distribution of malware that causes damage to a computer, mobile devices or networks and leads to unauthorized access. The rules will apply to advertisements and software that is on or linked to a site or application, regardless of whether that software is promoted on Google’s ad network.
Google will treat such malware violations as serious violations. Infested sites: sites or destinations that have their code altered without the knowledge of the owner or operator in a way that is intended to benefit another party, most often to the detriment of users interacting with the site. Ads that lead to a destination (site) that has been attacked by a hacker or hacked violate Google’s policies.
Breaking this rule will not result in immediate account suspension without prior warning.
Such warnings will be sent to account owners or Google Ads account handlers by email at least 7 days prior to account suspension. Unwanted Software: ads and ad destinations that violate the Unwanted Software Policy are prohibited by Google. However, violations of the rules will not result in immediate account suspension without prior warning to the account owner, and warnings will be sent at least 7 days prior to account suspension. You can find the new policy here
