We debunk myths about choosing a domain name
The choice of a domain name should be thoughtful. A good domain name should, first of all, be short, not contain complicated words and not have too many hyphens. In addition, it should be associated with the brand and be easy to remember. You can find quite a lot of advice on the web about choosing an Internet domain name, but some of it is outdated. Below are some of the most common misguided tips that have already become myths among many users. We encourage you to read on!
Myth #1: keywords in the domain name positively affect SEO
Many people are still convinced that the choice of domain affects a site’s SEO – and this is a false claim. In September 2012, Google introduced an algorithm update known as EMD upadate. After this update, keywords in the domain name are no longer a ranking factor. This means that it is no longer necessary to saturate a domain name with keywords unreflectively. Instead, specialists performing website positioning recommend placing keywords in the page title (known as the meta title) and in the page description (known as the meta description). However, it should be remembered that the page title and description are visible in the organic result, so they are visible to users. Therefore, they should clearly describe the content and be unique for each subpage
Myth #2: you can’t change domain endings
Another myth is the belief that domains should have special endings, for example, “.pl” for all sites in Polish. This is not entirely true. When registering domains you can, choose from a wide variety of endings, and you can even set your own. If you want to create a site about turtles, and the name “zolwie.pl” will be taken, then there is no technical obstacle for you to try/try with other endings, for example, “zolwie.com.pl”, “zolwie.mu”, “bardzoolubie.zolwie”, “zol.wie”. The most popular endings are those that denote a country and they are usually the most expensive. Some endings have a special status and only designated entities can register for them. For example, the domain”.gov” is for government organizations, and “.org” for non-profit organizations.
Myth #3: once you register a domain, you have full rights to it
There is a belief that once a domain name is invented, the owner or owner has full rights to it. And this is not true! Even if there is a name or PESEL number in the domain name, the right to use the domain name is possible only during the subscription period. If you do not renew it, then after the specified period you lose all rights to use the domain name. Then it may happen that another user will buy it back and be able to manage it.
Myth #4: domain registration is expensive
Many people do not know that it is possible to register a domain name for not a lot of money. Yes, as we mentioned above, the price of a domain name depends, among other things, on its ending, so you can try to buy one with a cheaper ending. Domain exchanges, such as aftermarket.pl, are also very popular. On them you can buy a domain whose owner has not renewed the subscription. When the registration period ends, the domain enters a thirty-day expiration period and then it can be seized. Sometimes you can find a very good name for reasonable money. At this point it should be noted that after capturing a domain, you do not get content from the site. So it is not that we capture all the files, images, texts that were on it. After the capture process is over, you have to put up the site from scratch.
