Google confirms latest search algorithm update
Google has announced a previously anticipated update. In addition, it claims that webmasters will have no way to prevent their sites from falling in the rankings.
Google has confirmed that an extensive algorithm update saw the light of day the previous week, affecting the appearance and ranking in search results of some sites.
Google tweeted that these types of updates are made several times a year and there is no way to improve sites’ rankings after the changes.
Some sites may see declines or increases in ranking. Google clarifies, however, that if a site has experienced declines, it is not synonymous with the fact that there is something wrong with it. This is because the changes that have been made are intended to promote the , “previously under-rated site.
This is what Google’s post published on Twitter looks like:
Typically, each day Google unveils one or more changes aimed at improving our results. Some of these are focused around specific improvements, and some of the changes are extensive. Last week, we revealed a core algorithm update. We do this type of activity routinely, several times a year.
As with any update, some sites may see declines or increases in rankings. A site’s lower ranking does not necessarily mean that there is something wrong with it. It could be because the changes made benefit sites that were previously overlooked and undervalued.
There is no way to “fix” sites that have seen declines. You should focus on making the content you publish on them as good as possible, which will increase the chances that over time your content will climb the rankings relative to other sites.
Over the past weekend there was speculation about the update released by Google – and now doubts have been dispelled. It’s worth keeping an eye on Google’s doings in this area to stay abreast of the changes and ensure your site is favorably positioned in the results.
Source: searchengineland.com
