Penguin has become part of Google’s core algorithm
In an official announcement made by Google, it was stated that Google’s algorithm update commonly referred to as ,“Penguin” has become an integral part of the search engine’s system, affecting the reported results in real time. It can be said that this is an impressive culmination of a process initiated in 2012, when the first big bumps in page rankings occurred.
The information released by Google says the following:
After a period of development and testing, we are rolling out an algorithm update called Penguin in all languages. Here are the most important noticeable changes, coming to us from webmasters:
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Penguin is now up to date. The existing list of sites affected by Penguin is refreshed periodically. If a webmaster significantly improves a website, its presence on the Internet will be considered much more quickly and will be refreshed more quickly by our algorithm. With this change, Penguin’s data is refreshed in real time and is much faster to notice. It also means that we will not comment on the next refresh.
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Penguin is now more finicky. It lowers the value of spam instead of affecting the entire site’s ranking.
At the same time, Google employees reminded that there are more than 200 unique factors determining the order of web pages in the results given by their search engine. In general, the direction of work taken by the Internet giant continues to move toward enhancing the user experience. Above all, it’s about using up-to-date technologies, such as those tailored to mobile devices or meeting various technical standards, as well as providing valuable content that is of real help to the people to whom we direct our online content.
Source: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html
