The war in Ukraine, which has been ongoing since February 24, 2022, has left a clear imprint on the situation prevailing in the advertising market. Sanctions that have been imposed by various countries, companies and institutions have affected access to...
According to Google's official blog, Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4) next year. This is a welcome change, as the new version of the tool is optimized for changes in consumer behavior over the years,...
Security vulnerability discovered on July 13 For owners of online stores running on Woocommerce, we have important news to share. Well, on July 13 during the HackerOne program, critical vulnerabilities were discovered in the WooCommerce and WooCommerce Blocks plugins. Its effects...
The Mobile-First rule was first introduced by Google back in 2016. Since then, favoring pages adapted for mobile devices has been tested and gradually became an important ranking factor. As of March, major changes related to Mobile-First are coming. Here's...
A sizable update to Google's algorithm is coming in 2021, which will emphasize sites' fulfillment of core metrics, or Core Web Vitals. This new ranking factor is expected to have the same importance as at least installing an SSL certificate...
This is not a contrived threat - Google really could stop working for all users who are in Australia. Currently, Google only displays 1% of news content. Already, it is estimated that Australian news portals are losing about 200,000 users...
New year, more changes on the Internet. In November, Google made significant changes to Google Search Console indexing statistics. In early January, GSC received another significant update. This time, the changes affected the Status report, which allows you to see...
Google Analytics is an essential tool for all marketers working in the online environment. This tool allows you to collect information about the activity of users on the site, which is essential for effective implementation of changes, or running campaigns....
Every year Google releases a summary of the most searched words in the search engine. This year, the most popular word, locally and globally, was "coronavirus." The year 2020 was full of important events. In addition to the...
As of November 1, 2020, Google has introduced a mandatory additional fee for display ads in the UK, Austria and Turkey. This means that regardless of the billing country, additional fees will be charged for all ads displayed in...
Yesterday, on its official Twitter account, Google announced that it will release the December algorithm update literally within days. Updating just before the end of the year is now a tradition for Google. What do we know about the latest...
Recently, Google introduced a real revolution in Google Search Console indexing statistics. There are new features that provide an even deeper insight into how Google indexes a site. What does Google's new update change? Google Search Console indexing statistics...
In March, a coronavirus pandemic swept around the world. Its consequences were felt in virtually every place on earth. The March-May period was a time when thousands of companies in Poland closed or reduced their operations to a minimum. However,...
Virtually everyone uses Google's search engine. But not everyone has noticed the recent change in the appearance of search results. What exactly has changed and why did Google decide to change the search results? What has Google changed about...
The tools offered by Google will finally get major changes after a dozen years. The new offering will include such services as Google Ads, Google Ad Manager and Google Marketing Platform. The changes implemented are primarily intended to make it...
Google has announced a previously anticipated update. In addition, it claims that webmasters will have no way to prevent their sites from falling in the rankings. Google has confirmed that an extensive algorithm update saw the light of day the...