The Mobile-First rule was first introduced by Google back in 2016. Since then, favoring pages adapted for mobile devices has been tested and gradually became an important ranking factor. As of March, major changes related to Mobile-First are coming. Here's...
The form of billing, for such services as positioning, is sometimes the subject of an exciting discussion with clients. It boils down to the questions: does payment strictly for results still make sense, and whether billing in the model of...
Creating interesting and useful content that complies with SEO principles is one of the most important factors for good site visibility. Google itself, in its SEO guide, stresses that without well-written content, a site has no chance of ranking well....
A sizable update to Google's algorithm is coming in 2021, which will emphasize sites' fulfillment of core metrics, or Core Web Vitals. This new ranking factor is expected to have the same importance as at least installing an SSL certificate...
This is not a contrived threat - Google really could stop working for all users who are in Australia. Currently, Google only displays 1% of news content. Already, it is estimated that Australian news portals are losing about 200,000 users...
As a business owner, you want your advertising to be effective and cause a purchase or generate sales contacts. Therefore, when facing a choice between an SEM campaign and traditional advertising, you should consider the advantage of an SEM campaign...
The past year, for obvious reasons, can be counted as a period we won't remember too well. In the business context, entire industries suffered due to the coronavirus, but the exception is the eCommerce industry, which grew by a good...
New year, more changes on the Internet. In November, Google made significant changes to Google Search Console indexing statistics. In early January, GSC received another significant update. This time, the changes affected the Status report, which allows you to see...
Good visibility on Google is now a cornerstone for almost every business. Search engines are one of the best sources for selling products and services. It is not only effective, but also a relatively o cheaper way of promotion than...
Google Analytics is an essential tool for all marketers working in the online environment. This tool allows you to collect information about the activity of users on the site, which is essential for effective implementation of changes, or running campaigns....