What is a sponsored article?
A sponsored article is a text published in the traditional press or on the web, used to promote a person, company, service or product. It differs from a regular article in that it advertises the sponsor in some way -...
May 2023
Link shortening
Link shortening involves converting long URLs into much shorter, easier to remember and share versions. Link shortening is particularly useful for social media where the number of characters in a message is limited, such as Twitter, or in situations where...
Launch of SeoFly Channel on YouTube
Hello, we have great news :) SEOFLY agency has just opened its YouTube channel! SEOFLY is a marketing agency that has been specializing in topics (SEO, SEM) for 10 years. With its experience, knowledge and effective strategies, it helps its clients...
Google’s new GAD
New parameter in URLs - "gad" "Google is using the gad URL parameter to identify URLs from ad clicks and improve the accuracy of conversion measurement. Every URL originating from a Google ad now has &gad=1 in the final address ....
Google Ads – update on ad network non-compliance.
At the beginning of May 2023, Google ads policies regarding malicious or unwanted software will be divided into 3 separate sets of rules. They will go into effect as early as May 9, and Google will begin enforcing them in...
What is Keyword Stuffing and how to beware of it?
In an era of frequent search engine algorithm updates, the ability to optimize content for SEO purposes is becoming increasingly desirable for website owners. However, some may use this knowledge in ways that are detrimental to the quality and integrity...
E-commerce advertising – Allegro Ads
Recent years and events such as the pandemic, tax changes, war and rising inflation have left a clear imprint on the retail industry in Poland. Many stores have had to decide their future. Those that decided to stay had to...
What is blackhat SEO? How does it work and why should it be avoided?
Nowadays, every company wants to stand out online and get as many customers as possible through its website. One way to increase visibility is to use SEO (Search Engine Optimization) techniques or launch Google Ads campaigns. These can be divided...
AI in Google Ads
Google is constantly expanding its advertising tools making it easier and easier to create effective creatives. The use of artificial intelligence to create creatives is another step in the expansion of Google Ads. Advertising texts prepared by AI Artificial intelligence (AI)...
How do I set up a Google Maps business card and is it free?
Having a Google business card today is a standard that characterizes all companies actively operating on the web. It is an essential element for both contacting and checking directions to the premises of a given company. However, what should you...
What is ROAS and how to count it?
Online ecommerce advertising is an important tool for anyone who wants to improve their business performance. Choosing the right tool to measure the effectiveness of sales from online ads can be a difficult decision, especially if you are not familiar...
Omnibus directive – guidelines from the OCCP
We have clarified rules for showing the price 30 days before the reduction resulting from Omnibus. What the OCC does not like: - Listing the current selling price and the crossed price without including information on what the crossed price...
Shopee withdraws from Poland
Sea, the owner of the Shopee platform, will cease operations in Poland on January 13, Bloomberg reports. The following statement appeared on https://shopee.pl/m/closing: Dear Shopee Users, We regret to inform you that the Shopee Poland platform is going out of business....
Changes and restrictions in aesthetic medicine advertising on the web
The new year has created a big headache for healthcare business owners, and it's all about advertising opportunities, or really the lack thereof. Amendment of the law on advertising of medical services As of January 1, 2023, an amendment to the law...