E-commerce advertising – Allegro Ads
Recent years and events such as the pandemic, tax changes, war and rising inflation have left a clear imprint on the retail industry in Poland. Many stores have had to decide their future. Those that decided to stay had to find new solutions to stay in the market and compete efficiently in it. Among the steps that many companies have taken is moving their sales to the Internet. As a result, there has been a marked development of the e-commerce industry in Poland . Jedną z platform sprzedażowych, która pomogła w tym rozwoju jest Allegro.
E-commerce market in Poland
Poland is a country of approximately 37.5 million people. This is quite a large market for various types of goods and services. Recipients in this market are people who make informed purchasing decisions. In order to facilitate shopping, more and more people are looking for products on the Internet. With the ability to compare products and reach more sellers, these purchases are based on more information. This makes purchasing decisions thoughtful and helps save money when purchasing new products. Online store owners are trying to match the needs of potential customers. They are helped by information and sales platforms that allow them to promote their stores and products. The sales platform that currently has the largest reach in Poland is Allegro. Sellers can post and promote their products there. In addition, thanks to Allegro Ads, sellers have the opportunity to more easily present their offerings against the competition.
Allegro Ads
Allegro Ads allows you to promote listings posted on Allegro. The main purpose of this advertising solution is to support sales. With its transparent CPC and CPM billing models, access to sales results, and internal and external channels for the emission of ads, Allegro Ads provides a wide range of possibilities for promoting products. Individuals and companies selling their products with the support of Allegro Ads can easily promote themselves independently or with the support of advertising agencies. One of the advertising agencies offering Allegro Ads support is SeoFly.
Allegro Ads Graphic Ads
One of the forms of advertising possible with Allegro Ads is graphic advertising. It comes in several varieties that allow you to reach and visibly present your offer to different audiences. In the option available to sellers, there are such creative types as: – Template advertising – a basic advertisement generated by the system presenting products, – Banner advertising – a previously prepared graphic advertisement, – Advertising on the homepage – advertising targeted to users of one of 15 categories. In addition, Allegro Ads is testing new advertising solutions all the time. Most often, new advertising forms introduced by Allegro are available first to agency partners. An example of advertising forms tested in this way are flexible banners, which adapt the uploaded content to different display locations and devices.
Sponsored listings in Allegro Ads
Another form of advertising offered by Allego Ads is sponsored listings. This is a whole group of advertising forms that allow direct display of products through various advertising channels. Allegro Ads sponsored offers display in such places as: – Allegro – acquiring new customers thanks to proven emission sites dedicated to the promotion of products on allegro.pl, – Partner sites – acquiring new customers through ads on the Internet portals of Wirtualna Polska and Ringer Axel Springer groups – Google – remarketing offers in search results and Google shopping tab, – Facebook – remarketing in the Facebook Ads advertising network.
Agencies supporting Allegro Ads
Planning marketing activities, implementing campaigns, as well as analyzing data and further optimization of conducted advertising activities are necessary actions to achieve higher sales results. Allegro, through its partner program, supports sellers using allegro.pl. Thanks to a rich agency base, sellers using Allegro are not left alone in the advertising market. Getting support from specialists is easy and allows to increase the range of activities and the number of customers. Guided by the main goals such as sales growth and brand recognition, it is worthwhile to use the support of an advertising agency. SeoFly agency participates in the Allegro Ads affiliate program, thanks to which we can support our clients both technically and substantively in activities conducted on the Allegro site and in Allegro Ads.
