What is a sponsored article?
A sponsored article is a text published in the traditional press or on the web, used to promote a person, company, service or product. It differs from a regular article in that it advertises the sponsor in some way – with graphics, a name, a company logo or a link to a website. A sponsored article can be prepared by the publisher, the promoted company or an external marketing agency.
How do you recognize a sponsored article?
A sponsored article takes the form of a product comparison, a form of a guide, an interview or an expert statement. This is because its role is to make the reader curious and present valuable information. A sponsored article should be useful. It is also supposed to help in making a choice, while presenting a product or service. Sponsored articles are most often written by copywriters, using content optimization tools.
Where are sponsored articles published?
In order for a sponsored article to generate profits, it must be published on a suitable site. Texts of this type can be placed on sites with a local or nationwide or even global reach. Moreover, these can be both general and specialized sites. Much depends on what kind of client the article will be aimed at. A fee must be paid for the publication of this type of text. The price of publication varies, among other things, depending on the type of site and the traffic it generates .
What characteristics should a good sponsored article have?
A sponsored article is an advertising article, so it is important that it is of value to the user. The text has to fulfill a specific purpose – to describe the products, services or the entire offer of the company. The information presented in it should be up-to-date and reliably verified. On the other hand, the whole message should be adapted to the recipient. The author of a trade text will use different words, and the author of a text aimed at a wide audience will use different words. A sponsored article should also be clear and linguistically correct. It is advisable to use paragraph divisions, bullets, photos or graphics in it, and avoid large blocks of text, which are simply bad to read.
Advantages of sponsored articles
Sponsored articles are part of a content marketing strategy. They allow you to get new visitors and improve your site’s ranking in search results. They also build brand awareness and increase brand popularity. A good sponsored article, especially an expert one, increases the credibility and recognition of a company, presenting its services or products in a good light. The publication of sponsored articles supports the sales process, as texts of this type can recommend buying a specific product or ordering a specific service. However, the best results come from a well-written article published on a site that enjoys high authority. Sponsored articles also benefit SEO, as they contain links directing to the principal’s site, along with anchors in the form of keywords. This helps generate more traffic to the site and translates into increased search engine visibility.
