In June 2022, Google plans to disable Extended Text Ads. The ability to create and edit them will disappear from Google Ads account and platforms that serve text ads on Google. The Google Ads editor, the Google Ads mobile app...
There is a growing problem on the Web with ads that promote products and services of questionable legality or legal products that are prohibited from being advertised. Apparently, this has also been felt in Google Ads, which has led to...
Dynamic changes in search engine algorithms and SEO activities make it worth betting on tools that allow you to clearly read the position of a site of interest. With the development of technology and the SEO industry, many position monitoring...
SEO copywriting is the cornerstone of SEO efforts. Much of SEO is based on content marketing - reaching users through publications on and off your site. SEO Copywriting - what is it and what does it consist of? Seo texts are...
You don't have to be an experienced marketer to know that UX (i.e. the feel of potential customers after visiting a website) is a key aspect of modern online advertising. Do you run your own business and an individual domain...
Security vulnerability discovered on July 13 For owners of online stores running on Woocommerce, we have important news to share. Well, on July 13 during the HackerOne program, critical vulnerabilities were discovered in the WooCommerce and WooCommerce Blocks plugins. Its effects...
https://twitter.com/googlesearchc/status/1404886100087246848 Today Google announced the launch of the most anticipated update to its algorithm in 2021. This update, known as the Page Experience Update, introduces the measurement of website performance into the ranking factors. In the following post, a few words...
As of May 2021, Google is introducing changes in measuring conversions. What will change? The gtag.js and gtm.js tags will create a new, dedicated cookie in advertisers' domains, with the goal of reassigning conversions to ads. What is the purpose of this? The premise...
Determining the destination of your image ads from Google Ads is just as important as setting the audience. Therefore, in this article, I will explain how to set up image ads with Google Ads so that they display on...
The Mobile-First rule was first introduced by Google back in 2016. Since then, favoring pages adapted for mobile devices has been tested and gradually became an important ranking factor. As of March, major changes related to Mobile-First are coming. Here's...
The form of billing, for such services as positioning, is sometimes the subject of an exciting discussion with clients. It boils down to the questions: does payment strictly for results still make sense, and whether billing in the model of...
Creating interesting and useful content that complies with SEO principles is one of the most important factors for good site visibility. Google itself, in its SEO guide, stresses that without well-written content, a site has no chance of ranking well....
A sizable update to Google's algorithm is coming in 2021, which will emphasize sites' fulfillment of core metrics, or Core Web Vitals. This new ranking factor is expected to have the same importance as at least installing an SSL certificate...
This is not a contrived threat - Google really could stop working for all users who are in Australia. Currently, Google only displays 1% of news content. Already, it is estimated that Australian news portals are losing about 200,000 users...
As a business owner, you want your advertising to be effective and cause a purchase or generate sales contacts. Therefore, when facing a choice between an SEM campaign and traditional advertising, you should consider the advantage of an SEM campaign...
The past year, for obvious reasons, can be counted as a period we won't remember too well. In the business context, entire industries suffered due to the coronavirus, but the exception is the eCommerce industry, which grew by a good...