UX at an even higher level. Here are some fixes your website is asking for
You don’t have to be an experienced marketer to know that UX (i.e. the feel of potential customers after visiting a website) is a key aspect of modern online advertising. Do you run your own business and an individual domain serves as your primary marketing tool? Make some important changes there. By doing so, you will guarantee yourself higher Google rankings and the ability to have an aesthetically pleasing online business card that is efficient and free of popular errors. Your future business partners will be pleased.
The role of user experience factor in SEO? It’s huge!
The way SEO interacts with UX and conversely user experience with SEO is the same today. In fact, it is hard to imagine effective SEO for websites without taking care of only positive feelings of Internet users, who visit the website you are running. The issue of improving the basic UX factors deserves special attention. The speed of the company portal, the proper formatting of the content there, and the the way the entire company website is executed are just a few guidelines taken into account not only by the search engine algorithm, but also by potential customers themselves.
Let PageSpeed turn green. The algorithm, UX and potential customer will breathe.
In order to thoroughly understand the issue of the necessity of regular control of site speed ratios, it is worth swapping roles for a few moments and putting ourselves in the shoes of the customer. Waiting too long for the full launch of the most important information of a particular portal can drive you crazy – literally. Especially nowadayswhere every passing second is worth its proverbial weight in gold. So it should surprise no one anymore that PageSpeed is now a fundamental aspect of website UX and one of the most important ranking factors for Google’s algorithms. In an age of such technological advancement, slow business websites only encourage potential customers to verify the offer prepared by the competition. Don’t want to lose a future business partner? Visit the PageSpeed Insights tool now and see which fields require intervention. What exactly affects the load on the portal? First of all, poorly optimized graphics and too long HTML, CCS or JavaScript codes. Shorten them
Formatting content for the search engine algorithm and clients’ expectations.
Well-written content will ensure a positive impression of internet users
Correctly optimized UX also applies to all kinds of content posted on company websites. How exactly can you encourage users to stay longer inside the site? It’s very simple! All you need to do is take care of proper formatting of all articles, blog posts or even product information that you place in your online store. The general principles of UX are clear – the better and the clearer the website is prepared, the greater the chance for positive customer surprise. A satisfied Internet user is a person eager to make consumer decisions. The texts you propose should be characterized by correct Polish, specification of H1 and H2 headings or rational management of keywords. When creating an article, you should pay special attention to ensure that it is written not only under the exorbitant requirements set by the Google search engine. The final customer is always the Internet user. Write for him!
Just the home page? Not necessarily! Invite a potential customer deeper into your site
Among the must-improve UX points on your company website, you still need to detail how the entire portal is built. If you have focused your attention only on the homepage, you have certainly made one of the most popular mistakes. The modern customer expects you to be professional at every turn. Seamless return to the home page from any displayed tab, an elaborate description of the company, a direct contact section – this is what an ideally designed UX site should look like.
Skillful combination of UX and SEO, a way to maximize existing profits
To sum up. Effective SEO without considering user experience factors is an extremely hard thing to do. This is because the effectiveness of online advertising activities is determined not only by the experience and individual skills of marketers. An important role in the whole process is also played by The potential customer – the web user. His maximum satisfaction should be the primary goal of any campaign. Why? By following the clearly defined rules of good UX You open the door to a business paradise for yourself. Growing reputation among the target group and final multiplication of income. This is the tip of the iceberg, of success in the industry you represent. What is its opposite? Failure to implement basic UX issues on company websites may end up feeding the budgets of dangerous competitors. Guest post prepared by AFTERWEB
