Online ecommerce advertising is an important tool for anyone who wants to improve their business performance. Choosing the right tool to measure the effectiveness of sales from online ads can be a difficult decision, especially if you are not familiar...
We have clarified rules for showing the price 30 days before the reduction resulting from Omnibus. What the OCC does not like: - Listing the current selling price and the crossed price without including information on what the crossed price...
The end of the year is a period rich in sales bargains. Stores outdo each other with promotions to celebrate Black Friday, Cyber Monday, Santa Claus, Christmas or post-Christmas sales. While from the customer's perspective this is the ideal time...
The development of advertising forms that can be used on the Internet is clearly accelerating. The emission of text ads or graphic banners on the web is no longer sufficient to achieve the goals of an advertising campaign. Recipients have...
There has always been a need in the advertising market to increase the effectiveness of marketing campaigns. From outdoor and print ads to television and radio to Internet advertising, there has always been a need to better showcase your offerings,...
Positioning websites yourself seems to be a solution to save a lot of money while achieving optimal results. Meanwhile, the complexity of aspects related to SEO means that a person who does not have the necessary knowledge and experience in...
Conducting efficient advertising activities has always been based on reaching the right audience with the message. In the past, in order to achieve this it was necessary to choose the right channels of communication such as thematic press, TV advertising...
Any person who wants to run effective advertising campaigns should remember to properly plan and tailor his actions to the market. This was well described by Sun Tzu in The Art of War. To paraphrase his words "He who knows...
Do you want to open an online store, or are you thinking of running your own advice blog? Or maybe you want to showcase your company and brand online? To present yourself and your activities on the Internet, you should...
According to Google's official blog, Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4) next year. This is a welcome change, as the new version of the tool is optimized for changes in consumer behavior over the years,...
Google wants to help agencies support clients using Google Ads. To that end, it has announced changes to the Google Partners program for 2022. With their introduction, new clients will be able to receive £1,200 to run on Google Ads....
SEO copywriting is the cornerstone of SEO efforts. Much of SEO is based on content marketing - reaching users through publications on and off your site. SEO Copywriting - what is it and what does it consist of? Seo texts are...
You don't have to be an experienced marketer to know that UX (i.e. the feel of potential customers after visiting a website) is a key aspect of modern online advertising. Do you run your own business and an individual domain...
Determining the destination of your image ads from Google Ads is just as important as setting the audience. Therefore, in this article, I will explain how to set up image ads with Google Ads so that they display on...
The Mobile-First rule was first introduced by Google back in 2016. Since then, favoring pages adapted for mobile devices has been tested and gradually became an important ranking factor. As of March, major changes related to Mobile-First are coming. Here's...
The form of billing, for such services as positioning, is sometimes the subject of an exciting discussion with clients. It boils down to the questions: does payment strictly for results still make sense, and whether billing in the model of...
