Why isn’t it a good idea to position a website yourself? Here are a few reasons
Positioning websites yourself seems to be a solution to save a lot of money while achieving optimal results. Meanwhile, the complexity of aspects related to SEO means that a person who does not have the necessary knowledge and experience in this area will not be able to properly perform the various activities. Here are some reasons why it’s not worthwhile to position a website yourself.
High cost and considerable time investment
Google search positioning on your own, paradoxically, involves some costs. This is because you need to stock up on the necessary tools, some of which are free. Unfortunately, most of those presented are paid, and whose price is very high for a person who will try his hand at SEO activities for his site on his own. Below presents a list of SEO tools:
- Analyze domain visibility
- Google Analytics (free)
- Google Search Console (free)
- Senuto (paid)
- Ahrefs (paid)
- Semstorm (paid)
- Keyword analysis
- Google Analytics (free)
- Google Keywird Planner (free)
- AnswerThePublic (trial/paid)
- Ahrefs (paid)
- Senuto (paid)
- Google Trends (free)
- Semstorm (paid)
- Ubersuggest (free)
- Keywordtool.io (free limited/paid version)
- On-site analysis
- Screaming Frog (free up to 500 URLs/paid)
- SurferSEO (paid)
- Deepcrawl (paid)
- PageSpeed Insights (free)
- Linkbuidling tools
- Ahrefs (paid)
- Clusteric (paid)
- Majestic (paid)
In addition, SEO on its own requires making payments related to maintaining and renewing domains and servers for back-end or accessing paid services to gain external links for the site. Simply learning how to position can be expensive if the interested party intends to take a specialized course to help understand the aspects that affect building visibility in Google search. It is possible to distinguish several factors that are important in building visibility and aspects that are relevant to the potential audience of a website, i.e. page load speed, unique and engaging content, and trusted and quality links leading to our site. When considering how to position a website on Google yourself, it is worth considering that instead of saving money, you will have to incur considerable expenses. Positioning sites yourself requires a sizable investment in time, which is increasingly scarce these days. Devoting at least two or more hours each day to creating content, developing graphics or acquiring external links is seemingly nothing, but entrepreneurs know very well how difficult it is to find some time in the day when running a business.
Risk of error and changes in Google’s algorithms
How to position a website yourself? The first step is to develop a proper strategy – it is at this stage that it is easiest to make a mistake that will follow the positioner all the time. The SEO industry is changing at a rapid pace, so developing a plan once will not be effective in most cases. It needs to be updated, keeping in mind market trends and all the time thinking about how to position an online store or website yourself. In addition, Google’s algorithms are also constantly changing, which makes positioning on your own even more difficult if you don’t monitor your site on a regular basis. Positioning websites – how to do it yourself is a question that we will have to search for the answer to all the time, observing both the market – the actions of the competition, as well as reacting to changes dictated by Google.
Lack of effects of actions taken
The most serious problem for those who undertake SEO of a website or online store on their own is the lack of noticeable results. This consists of several factors – first of all, you need to know how to position the site yourself, you need to spend a relatively large amount of time on it and incur high costs for the purchase of professional tools that will assist you with the subject of SEO. If you don’t have the right knowledge and work “by feel”, the results may not be visible for a long time yet or have the opposite effect to the intended one. Positioning sites on your own by trial and error will not work in any case. In addition, you should be aware that positioning is a process – in which it is difficult to achieve the expected results in a few weeks, which may effectively discourage those outside the SEO industry from taking further action. Nevertheless, it is worthwhile to take at least some interest in the subject of SEO itself, what factors have a real impact on the effects of website visibility, in order to have a well-founded knowledge when working with an SEO specialist.
