Real Madrid to change website
SEO is an integral part of any company’s marketing strategy, including soccer clubs. A recent website redesign by Real Madrid, one of the most famous soccer clubs in the world, brought unexpected consequences. The club, known for its rich history and numerous successes on the international stage, suddenly encountered serious search engine visibility problems with its website.
Importance of website and SEO for the club
A soccer club’s website is not only a source of information for fans, but also a key element in image and brand building. For Real Madrid, which has always been a symbol of excellence in sports, maintaining a strong online presence is essential. Optimizing the website is crucial to maintaining the club’s online visibility and popularity.
Disastrous consequences of changing the website
Real Madrid, as part of a modernization effort, has carried out a major overhaul of its website. The new design and functionality were intended to improve the user experience. However, within just two weeks of launching the new site, the club experienced a drastic drop in organic traffic of more than 50%. The loss is estimated at around 14 million visits, and the club also lost 216,000 keywords, including 16,100 keywords in positions 1-3 in search results. This shows that even the biggest and best brands can ignore best practices.
Analysis of problems and their impact
Real Madrid’s new website contained a number of technical errors, including poor optimization and usability issues, which negatively affected its online visibility. The lack of proper migration and optimization when transferring to the new site resulted in years of hard work to build search engine rankings going to waste. This is a reminder to all brands not to underestimate SEO migration when launching a new website.
Reactions and conclusions
The change of the website has provoked mixed reactions among fans and experts. Fans expressed their opinions on social media, emphasizing the importance of the website as a source of information. Experts pointed out specific problems and mistakes that were made. This situation shows how important it is to constantly monitor and adjust optimization strategies, especially after major changes to the site.
Summary
The case of Real Madrid provides an important lesson for all companies about the importance of constant attention to SEO optimization. In the digital age, where competition for online visibility is fierce, negligence can have disastrous consequences for a brand. Real Madrid, despite its dominance on the pitch, has shown that there is still much to learn in this area.
