There is a growing problem on the Web with ads that promote products and services of questionable legality or legal products that are prohibited from being advertised. Apparently, this has also been felt in Google Ads, which has led to...
As of May 2021, Google is introducing changes in measuring conversions. What will change? The gtag.js and gtm.js tags will create a new, dedicated cookie in advertisers' domains, with the goal of reassigning conversions to ads. What is the purpose of this? The premise...
The tools offered by Google will finally get major changes after a dozen years. The new offering will include such services as Google Ads, Google Ad Manager and Google Marketing Platform. The changes implemented are primarily intended to make it...
The problems associated with installing codes on a site can sometimes be a real nightmare for SEM professionals. And this is not only for large sites, where various traffic sources are measured and analyzed, and the sometimes very complicated paths users take before they realize a conversion or not, which in turn sometimes requires plugging in multiple analytics tools, but also for small sites.
Quality score for keywords an important thing, especially if one is running a performance campaign, and the criteria for campaign success are heavily exaggerated. The better it is, the less we pay per click, and this translates into the cost...