Advertising banners
One of the basic elements of an AdWords campaign is the advertising network(Google Display Network), which emits graphic ads. AdWords allows you to reach a huge number of potential customers, because we are able to place an inviting banner ad on pages thematically related to our offer or the target group to which we direct the message.
Graphic ads for remarketing
A particularly attractive option provided by Google AdWords is the so-called remarketing or tracking advertising. In practice, it consists in the fact that advertising banners are displayed on all sites (participating in Google’s advertising system) for users who have already visited our site. This allows us to use different communication, such as encouraging them to return, offering promotions, etc., which is particularly effective for services and products that customers do not decide on spontaneously. Remarketing allows you to discreetly remind yourself and raise brand awareness by broadcasting graphics on a huge scale.
AdWords graphic advertising – specifications for banners
AdWords banners require proper preparation. There are two variants: static banners or animated banners. In both cases, it is advisable to design them in certain dimensions, format and weight (file). To the right, we present a small portfolio of selected graphic ads created by our agency – if they are invisible, turn off adblock – (animated examples have been thrown in a loop for presentation purposes, while in the campaign itself, the animation may repeat only during the first 30 seconds of display, and after that the emission of banners ends on the last slide.).
