What is ePR and what does it consist of?
Image building is an extremely important process for both companies and individuals. In today’s competitive world, full of diverse brands and information, the way we are perceived is of great importance. A brand’s image shapes its reputation and affects our relationship with the environment. That’s why it’s worth spending time and attention on creating a positive and consistent image that reflects our values, goals and professionalism. In this article, we will outline the key aspects of image building through ePR.
What is ePR?
ePR, or Electronic Public Relations, is all public relations activities conducted with the help of the Internet. It is a collection of strategies and tools that help companies build a positive online image and effectively communicate with their audience in the online space.
Objectives of ePR
- Increasing brand recognition: One of the main goals of ePR is to increase brand recognition online. With the right online PR activities, a company can reach a wider audience and gain greater visibility.
- Influencing audience opinions: ePR allows companies to actively shape the opinion of themselves among their customers and potential customers. By providing valuable content and communicating effectively, a company can build positive relationships with its audience.
- Creating a positive image of the company, service/product: ePR activities allow the company to build a positive image on the Internet. This is crucial to attract customers and gain their trust.
History of ePR
At one time, ePR was called Internet PR. It could be described as a link in a company’s communication with the world outside, using the potential of the Internet.
Why is ePR important?
ePR is important for several reasons. First, the Internet has become the main source of information for most people. Customers search for products and services online, read reviews, and share their opinions. Therefore, it is important for a company to have a presence in the online space and control its image. Secondly, competition on the Internet is huge. Companies that do not invest in ePR get left behind, losing potential customers to competitors. Third, ePR allows companies to build lasting relationships with customers. By providing valuable content and effective communication, a company can gain loyal customers who will recommend it to others.
What tools are used in ePR?
EPR uses a variety of tools and strategies to achieve its goals. Here are some of the most important:
1. social media
Social media is one of the main ePR tools. A company can use platforms such as Facebook, Instagram and LinkedIn to build its online presence, engage with customers and provide them with valuable content.
2 Blogging
Publishing regular blog posts is a great way to provide information and value to customers. A blog can be a place for a company to share knowledge, give advice or talk about its products and services.
3. content marketing
Creating valuable content, such as articles, e-books or infographics, can help a company build its expertise and attract customers.
4. email marketing
E-mail marketing is an effective way to communicate with customers and keep in touch with them. A company can send newsletters, promotions and news releases.
Summary
EPR, or Electronic Public Relations, activities are an indispensable part of today’s online business. With the right strategies and tools, a company can increase brand recognition, influence audience opinions and build a positive image. It is worth investing in ePR to stay competitive in the market.
