Schema.org – the most important elements to implement on your site

Schema.org – the most important elements to implement on your site

Schema.org is a term that may be unfamiliar to many, but is of great importance for SEO. In today’s article you will learn what Schema is and examples of its use.

What is Schema?

Schema.org is an initiative created by major search engines such as Google, Bing, and Yahoo to make it easier to understand the content on websites. It is a set of defined types and properties that allow websites to provide more detailed information about their content.

How does Schema work?

Schema works by adding special tags to the code of a website. These tags contain information about the content of the page, such as product name, price, reviews, ratings, event date, and more. In this way, search engines can better understand the context and meaning of the page content.

Examples of using Schema

Here are some examples of Schema code that you can implement on your website to improve its visibility in search results:

1. schema in online stores

If you run an online store, Schema can be extremely useful. You can use it to tag products on your site, allowing search engines to display information such as price, availability or product ratings directly in search results. This will help potential customers find the information they need quickly and make them more likely to buy.

Schema code example for the product:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "Przykładowy produkt",
  "image": "https://example.com/obrazek-produktu.jpg",
  "description": "To jest opis przykładowego produktu.",
  "brand": {
    "@type": "Brand",
    "name": "Nazwa marki"
  },
  "offers": {
    "@type": "Offer",
    "price": "100.00",
    "priceCurrency": "PLN",
    "availability": "http://schema.org/InStock"
  }
}
</script>

2. schema in reviews

If you run a website that publishes product, movie, book or restaurant reviews, Schema can help make those reviews stand out in search results. This will help users access other people’s reviews faster and decide to click through to your site.

Example of Schema code for an article:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Article",
  "headline": "Tytuł artykułu",
  "description": "To jest krótki opis artykułu.",
  "author": {
    "@type": "Person",
    "name": "Autor Artykułu"
  },
  "datePublished": "2023-11-13",
  "image": "https://example.com/obrazek-artykulu.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "Nazwa Wydawcy"
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/artykul"
  }
}
</script>

3. schema in events

If you organize events such as concerts, exhibitions or conferences, Schema can help you promote these events. You can mark the dates, location, start and end times and much more information about the event. Search engines will display this information in search results, increasing the chances of interest from potential attendees.

Schema code example for events:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Event",
  "name": "Przykładowe wydarzenie",
  "startDate": "2023-12-01T18:00:00+01:00",
  "endDate": "2023-12-02T22:00:00+01:00",
  "location": {
    "@type": "Place",
    "name": "Lokalizacja wydarzenia",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Adres ulicy",
      "addressLocality": "Miasto",
      "postalCode": "Kod pocztowy",
      "addressRegion": "Region",
      "addressCountry": "Polska"
    }
  },
  "description": "Opis przykładowego wydarzenia."
}
</script>

4. schema in FAQ

If you have a website with frequently asked questions (FAQs), Schema can help you display these questions and answers directly in search results. This can significantly increase your site’s visibility and help users find the information they need.

Schema code example in the FAQ:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Jakie są korzyści z korzystania z Schema?"
    },
    {
      "@type": "Question",
      "name": "Czy Schema jest trudne do implementacji?"
    },
    {
      "@type": "Question",
      "name": "Czy istnieją narzędzia do generowania kodu Schema?"
    },
    {
      "@type": "Question",
      "name": "Czy Schema jest płatna?"
    },
    {
      "@type": "Question",
      "name": "Czy można używać Schema na każdej stronie internetowej?"
    }
  ]
}
</script>

Summary

Schema is a tool that can significantly improve your website’s visibility in search results. By adding special tags to your site’s code, you can provide more detailed information about your site’s content, which in turn attracts more visitors. Keep in mind that using Schema can be complicated, so it’s a good idea to consult with SEO professionals to make sure you’re on the right track.