How many phrases should a website or online store be positioned for?
Website positioning is a key component of marketing strategies in the digital age. In their desire to succeed online, companies often wonder how many phrases they should focus their efforts on to gain the most visibility in search results. Choosing the right number of phrases is important, as it affects the effectiveness of SEO (Search Engine Optimization) campaigns and overall website traffic. In this article, we will discuss the factors to consider when determining the number of phrases to position a website or online store.
Purpose and industry
The first step is to define the purpose and industry of your website. Do you want to increase product sales in your online store, or rather build brand awareness? Does your business operate in a specific industry where competition is high? Defining your goals and understanding the market you operate in will help you focus on key phrases that will attract the right audience.
Keywords
Keyword analysis is indispensable in the process of positioning a website. Well-conducted keyword research will help you find the phrases that are most popular with your target audience. Keyword analysis tools, such as Google Keyword Planner, can provide you with information on average monthly traffic, competition and suggestions related to your chosen phrases. Choose phrases that are both popular and competitive, but keep in mind that competitive phrases may require more effort to achieve.
Geographical area
If your business operates in a specific geographic area, it’s a good idea to include this in your SEO strategy. Adding local phrases, such as the name of a city or region, can help you focus on a more precise audience. For example, if you run a shoe store in Warsaw, phrases such as “shoe store in Warsaw” or “women’s shoes Warsaw” are worth including.
Number of phrases
After conducting a keyword analysis and considering other factors, you can decide how many phrases you want to focus your efforts on. It is important to maintain a balance between the number of phrases and the quality of content on the site. Too many phrases can lead to over-saturation of content (known as keyword stuffing), which is ineffective and can cause your site to be penalized by search engines. On the other hand, too few phrases may not bring adequate traffic to your site. Therefore, consider focusing on a few key phrases that best reflect your offer and target audience. When choosing phrases, consider both popularity, competition and fit for your brand. In summary, the number of phrases you should focus your SEO efforts on depends on
- objectives,
- industries,
- keywords
- geographic area.
It is important to conduct a thorough analysis and choose phrases that will attract the right audience, while maintaining a balance between the number of phrases and the quality of content on the site. Remember that SEO is an ongoing process that requires monitoring and adjusting strategies in response to changing trends and user preferences. By entrusting this activity to an SEO agency, you are assured that the phrases will be chosen correctly, using a number of tools that not everyone has access to.
