SXO – what does it mean?

Search Experience Optimization (SXO) is a more comprehensive approach to SEO that combines both search engine optimization and user experience. It focuses on creating an overall better search experience for users by improving the content, structure and design of websites to make them easier to find in search engines. SXO looks at the big picture when it comes to search engine optimization and goes beyond traditional SEO techniques.  

How does SXO work?

  SXO is about understanding what makes a site successful from both an SEO and UX perspective. This includes analyzing how often visitors interact with your site, how long they spend there, where they come from and what type of content appeals to them most. You can check this information with Google Search Console. With this knowledge, you will adjust the way you build your articles, the level of readability and content so that the reader is satisfied and finds answers to their questions.  

Google algorithm update – Helpful Content

  Content written strictly for indexing robots will no longer rank high in search results. Google’s introduction of the Helpful Content algorithm update will result in content that satisfies the user, not the search engine robots, ranking higher.   This is one way to combat so-called clickbait. This term is used to describe articles with a catchy headline, stirring emotions or a controversial photo, drawing attention. Clickbait is an article with exaggerated content. When clicked, the user tries to find the answer to the question in the headline. Naturally, he does not find it. Creating this type of content is on the borderline of ethics. The Helpful Content algorithm is designed to show users content of value and provide answers to their questions. This is one aspect of UX, which is part of the SXO concept.  

Why is SXO so important?

  The SXO concept is crucial for companies of all sizes that want to build customer loyalty and increase profits. SXO provides customers with a better user experience when searching for products or services. This approach changes previous SEO techniques of using keywords to ensure that a site’s content ranks high on search engine results pages (SERPs). Instead, SXO takes into account factors such as page layout, page speed and user interface when considering how content is presented. What content is on a page, the speed at which it loads, the merit of the content, the distribution of headlines or the number of images all affect how a page is perceived by both users and Google’s robots.  

What is SXO? – summary

By addressing all aspects of your site’s performance, SXO enables you to create an optimized online presence that meets the needs of both search engines and users. For companies, this means that by optimizing the customer experience during the search process, they can increase their chances of converting visitors into customers.