Online ecommerce advertising is an important tool for anyone who wants to improve their business performance. Choosing the right tool to measure the effectiveness of sales from online ads can be a difficult decision, especially if you are not familiar...
It's hard to disagree with the statement that the main criterion for choosing an SEO agency is the price for the services provided. Is it rightly so? Activities related to a site's position in search results involve many aspects. The...
https://twitter.com/googlesearchc/status/1404886100087246848 Today Google announced the launch of the most anticipated update to its algorithm in 2021. This update, known as the Page Experience Update, introduces the measurement of website performance into the ranking factors. In the following post, a few words...
The past year, for obvious reasons, can be counted as a period we won't remember too well. In the business context, entire industries suffered due to the coronavirus, but the exception is the eCommerce industry, which grew by a good...
Sometimes it's useful to dig into a bit of theory to better navigate a topic. Below is an explanation of basic concepts and definitions of terms related to the SEO and SEM industry. We invite you to read on! ...
Google is reaching out to its users and, in order to make the search engine easier to use, has introduced the Direct Answers feature otherwiseknownas "featured snippets," which directly answers users' questions. The answers are taken from web pages that...
Website positioning is now a key marketing support, from which one should start the promotion of any company. The foundation of these activities is the positioning base, i.e. thematic sites from which we obtain links to the company website. Preparing...
More than once on industry forums, we have encountered inquiries about which domain name is better to create a website intended for the foreign market. With the expansion of its services by one of our clients to the south of Poland,...
The problems associated with installing codes on a site can sometimes be a real nightmare for SEM professionals. And this is not only for large sites, where various traffic sources are measured and analyzed, and the sometimes very complicated paths users take before they realize a conversion or not, which in turn sometimes requires plugging in multiple analytics tools, but also for small sites.
Google is constantly improving its advertising services in an effort to provide marketers with the most effective tools for conducting promotional activities on the Internet. One of the more interesting innovations in this regard is Display KeyWord Select. DSK is...
In an official announcement made by Google, it was stated that Google's algorithm update commonly referred to as ,"Penguin" has become an integral part of the search engine's system, affecting the reported results in real time. It can be said...
We would like to inform you that we have expanded our offer on our website to include 3 additional services: Google Maps business cards, banner ads and building dedicated back-end sites. Each of them can contribute to business development and...
In this article, I will present the bold thesis that Google's TOP 10 results no longer depend more on links or other signals. These results depend mainly on how Google users respond to them. First of all, it is simply...
Gmail Sponsored Promotions is a new type of advertising available in Google AdWords. Admittedly, the largest advertisers in Poland have already been able to test it since last year ( and even earlier), but it is only now being...
Every seo has heard about the most popular positioning signals. Backlinks, site optimization, social signals. All of these we know. Recently, however, the industry has been buzzing about a new type of positioning signal. A signal that is...
Quality score for keywords an important thing, especially if one is running a performance campaign, and the criteria for campaign success are heavily exaggerated. The better it is, the less we pay per click, and this translates into the cost...