What affects SEO pricing?
It’s hard to disagree with the statement that the main criterion for choosing an SEO agency is the price for the services provided. Is it rightly so?
Activities related to a site’s position in search results involve many aspects. The complexity of the activities makes SEO agencies employ many specialists, often with years of experience, to provide top-quality services. These include:
Read also: billing for positioning subscription or success fee
In addition to valuable human resources, SEO agencies have their own online media to maintain. This is essential for acquiring valuable links to client sites, which translates into traffic to the client’s site and search engine visibility. It is also not uncommon for sites to be set up at the client’s special request. The activities associated with owning one’s own addresses, require financial outlays for domains, hosting and unique content written by industry professionals. In addition, we use paid analytical tools that search for errors on pages, analyze keywords or track your competition. Information these days is really valuable, so we share it with our clients.
Linkbuilding
As part of conducting outreach to clients, we acquire links from external sources, which are paid. Placing a link on a site that has a high number of page views costs from tens, to even a few thousand (!) zlotys. This allows you to gain valuable links from strong sites that match the subject matter of your site. We realize that not everyone can afford top-of-the-line links, while it is worth bearing in mind that the amount of budget a client is able to allocate for SEO activities determines the scale of expenditures on acquiring these links.
Agency unequal to agency
Many companies, offering SEO of their site to other companies, in addition to the subscription may add such activities as:
- Site audit,
- Text Translation,
- Creating content for linking,
- Buzz Marketing,
- Installation of analytical tools
Our agency does not surprise the client with additional costs. Each of our clients receives from us a thorough audit with guidelines for implementation on the site. In the packages we offer, we are happy to install tools such as Google Analytics or Google Search Console. We are flexible to cooperation, because we want to adapt to the needs of our clients as much as possible. We are aware that each company has its own goals and individual needs.
How much does SEO cost?
Many companies wonder how much SEO costs for a website. This is an interesting question, because the answers sometimes vary. However, the cost of SEO, which is likely to be successful, starts at about PLN 1,000. If a company offers lower rates, a red light should go on in your head. It may be that the agency offers a contract that is binding for years, or the proposed price, is the starting amount, and each additional action involves an additional fee. There is also a risk that the quality of the services provided will not be satisfactory. We often encounter calls from clients who are looking for another SEO agency because the current one did not meet their expectations. Tempted by the low price for SEO, clients, unfortunately, are met with mediocre results and seek support from us.
Is the question of how much SEO costs for a website related to the quality of cooperation?
Answering the question in the first paragraph, the price for the service should not be the only factor determining the decision to choose an SEO agency. It is worth answering the questions:
- What does an seo quote include?
- What are the terms of cooperation?
- Does the company have the right tools?
- Does it employ qualified professionals?
- Does it report its activities?
Taking care of a high position in the search results is a series of activities by a qualified staff of people who use specialized analytical tools. The larger the budget the client allocates to SEO activities, the better results he can expect.
What does SEO pricing depend on?
The cost of seo depends on a number of factors related to the client’s industry and the condition of its website, among others. Preparing a quote should be based on a strategy that is tailored to the specifics of the client’s business. This is because it will allow you to choose the right scope of service to bring positive results.
