Google is constantly expanding its advertising tools making it easier and easier to create effective creatives. The use of artificial intelligence to create creatives is another step in the expansion of Google Ads. Advertising texts prepared by AI Artificial intelligence (AI)...
Online ecommerce advertising is an important tool for anyone who wants to improve their business performance. Choosing the right tool to measure the effectiveness of sales from online ads can be a difficult decision, especially if you are not familiar...
The end of the year is a period rich in sales bargains. Stores outdo each other with promotions to celebrate Black Friday, Cyber Monday, Santa Claus, Christmas or post-Christmas sales. While from the customer's perspective this is the ideal time...
Any person who wants to run effective advertising campaigns should remember to properly plan and tailor his actions to the market. This was well described by Sun Tzu in The Art of War. To paraphrase his words "He who knows...
The war in Ukraine, which has been ongoing since February 24, 2022, has left a clear imprint on the situation prevailing in the advertising market. Sanctions that have been imposed by various countries, companies and institutions have affected access to...
Google wants to help agencies support clients using Google Ads. To that end, it has announced changes to the Google Partners program for 2022. With their introduction, new clients will be able to receive £1,200 to run on Google Ads....
In June 2022, Google plans to disable Extended Text Ads. The ability to create and edit them will disappear from Google Ads account and platforms that serve text ads on Google. The Google Ads editor, the Google Ads mobile app...
There is a growing problem on the Web with ads that promote products and services of questionable legality or legal products that are prohibited from being advertised. Apparently, this has also been felt in Google Ads, which has led to...
The tools offered by Google will finally get major changes after a dozen years. The new offering will include such services as Google Ads, Google Ad Manager and Google Marketing Platform. The changes implemented are primarily intended to make it...
