The agency faced the task of positioning the website for keywords agreed with the client. The beginning of the positioning activities was crucial for the implementation of further action strategy, as it was necessary to coordinate the process related to the change of the website. Then prepared optimization recommendations and comments on the performance of the site, will allow to bring the expected result which was the introduction of the site to the top of the Google search results. As part of the activities we performed: – Advice on the keywords for which the site was positioned – Analysis of the structure of the old site and preparation of a dedicated list of 301 redirects – Optimization of the website along with expansion of the existing content – Creation of publications for linkbuilding – Preparation in consultation with the client of reviews added under the Google Maps profile.