WymianaOpon.pl

After an earlier project we successfully led for a client, we were commissioned to position another website, this time dealing with aggregation of tire replacement services and workshops. WymianaOpon.pl is a service aimed at both drivers and owners of vulcanization services and workshops. Drivers can quickly and easily not only find a workshop offering seasonal tire replacement, but also book an appointment and add the event to their calendar. Owners of workshops and tire replacement services, can acquire new customers on favorable terms. Our initial efforts focused primarily on thorough optimization of the site, which was necessary to fix the website’s crawl budget. The development of a specific SEO strategy and its consistent implementation, led to extremely satisfactory results comparing analytical data on a year-on-year (y/y) basis. As a result, a strong position in an extremely competitive industry has been achieved.

Further positioning activities include:

– Optimization of the website (ongoing monthly activity, adjusting the site to possible algorithmic changes of Google search engine and responding to the current visibility and position of the site in the search results) – Monitoring and expansion of the link profile – Implementation of linking strategies (linkbuilding) – Copywriting activities – Expansion of the site’s visibility with additional locations of strategic importance.

Site visibility results:

Starting the activities on the project, the visibility of the site was almost zero. After the changes we proposed, the site took off strongly with indexing, with an increase in visibility, but most importantly (what the clients care about most), with traffic and conversions. Of course, in the meantime, the standard minor adjustments related to either the change of Google’s algorithm or various other changes, but all in all, we successfully continue the increases :). Noteworthy is undoubtedly the high industry competitiveness. Below we present data on the visibility of the Client’s website: TOP 3 / TOP 10 / TOP 50:

As a result, in 1.5 years, we have developed a rather interesting result from a site that extremely low visibility and traffic:

This translated directly into a 50% year-on-year increase in the number of users on the site.

Distribution of positions in the TOP 50 as of the date of preparation of the case study (importantly, here we have a high density of the number of phrases in the TOP 10 results, and especially in the TOP3):

Some of the most interesting phrases identified by Senuto for our client’s site:

Below is a summary of the position in Google for each phrase last year (results on the left) and the result after 12 months (on the right of the red line):

During the cooperation were developed increases on many strategic key phrases. Cooperation with an aware Client, who at the same time bestowed us with trust and allowed us to guide him through the meanders of technical optimization of the website, results in concrete effects 🙂

* Sensitive data as well as detailed information has been removed from the charts in order not to make the site data available to the public, and only the data showing the effect of our activities directly and the data generally available with the help of SEO tools have been left.

Supervisor of the project: Jakub Kuszyński

UPDATE: December 2023 (13.12.2023)

With the case studies described, the thought may often arise whether this “interesting and satisfactory” result, is not the result of chance. Is it not a one-time shot, which in the long run does not look so satisfactory at all? So let’s see how the project turned out, after another 6 months of cooperation. In the following months, we continue to see a sustained upward trend. There were, of course, minor fluctuations, especially with major algorithm changes (Helpful Content Update, Spam Update, Core update), but all in all, due to a well-chosen strategy, we managed to work out a very interesting growth, details below with a comparison to the last results from March this year: Visibility increase (based on Senuto, base 1.0) TOP 3: 81 -> increase to 209
TOP 10: 401 -> increase to 639
TOP 50: 1600 -> increase to 2000 Visibility chart TOP 3:

TOP 10 visibility chart:

TOP 50 visibility chart:

The visibility increase shown is only a visualization of the subsequent increases in the positions in the organic results, which directly translated into an adequate increase in the number of users on the client’s site.