Google Ads (AdWords) campaigns really work. One example is the client “Publish with Us”. This company makes it possible to publish your own book and, as it turned out, there is no shortage of home-grown writers with this dream.
We started our cooperation with the publisher by proposing a campaign for the search network. After proposing keywords and determining all the details, we got down to work. The advertising campaign was prepared, launched and optimized.
After a certain period, the statistics of the campaign were extracted and new proposals were sent to the client.
In response, we received the following message from the client:
We have a lot of inquiries, advertising works effectively. Since March, 250 inquiries, that’s more than in the last 5 years (at least).
Success is knowing the client’s business well, understanding it and picking out the optimal phrases when building a campaign.
