The agency was entrusted with the task of increasing the reach and audience of the parenting website Raczkujemy.pl. The work included primarily positioning in the so-called.(long tail), that is, aimed at bringing the site to the top of the results for a large number of more complex and precise phrases. The scope of these activities can be divided into the following elements: – optimization of content at the level of individual articles – co-creation of content in cooperation with the site’s editorial team – acquisition of valuable links to the site – analysis of site traffic based on GSC and Google Analytics In the context of this project, it is worth mentioning that the main source of traffic of the site in question comes from the so-called organics, i.e. natural entries to the site, resulting from finding the site on Google. The viewership of the site is steadily increasing and is a direct result of the agency’s work, which has no additional support in the form of paid promotion of the site, e.g. in the form of a PPC campaign.
