Eskulap.co.uk

The client approached us for help in improving the visibility and traffic results on his Clinic’s website. The topic was a bit unusual, as it is a private clinic operating in London, however, aimed primarily at the Polish community there. Therefore, in the optimization and positioning activities, we focused on SEO in Google.pl search engine – for Polish-language phrases. At the beginning of our cooperation, after determining the client’s goals, we first proceeded to audit the site, followed by analysis and selection of appropriate key phrases, thorough optimization and development of the strategy. All of the above activities were implemented in the first month of cooperation, and later we could already focus directly on SEO activities (both off-site and on-site). Further SEO activities included: – Optimization of the website (constant monthly activity, adjusting the site to the current results and possible algorithmic changes of the Google search engine) – Correction of meta data within individual subpages – Arrangement and expansion of the link profile – Implementation of programming corrections and expansion of the site with new functionalities – Implementation of linking strategies (linkbuilding).

Thanks to the client’s trust in our actions and suggestions, after implementing optimization changes and tidying up the link profile, we achieved almost 5-fold increases in visibility in the TOP 50 and TOP 3, and 10-fold within the TOP 10 results in a short period of time (about 2 months). TOP 3 / TOP 10 / TOP 50:

This translated directly into a 120-220% year-on-year increase in the number of users on the site.

Below is a summary of the position in Google for each phrase at the beginning of the cooperation (results on the left) and the result after 6 months (on the right of the red line):

During the cooperation, increases were worked out on almost every key phrase. Cooperation with a conscious Client who expects clearly formulated results is pure pleasure for us, and at the same time, as you can see from this Case Study – it allows to work out very concrete results 🙂

* Sensitive data as well as detailed information has been removed from the charts, with the aim of not making the site’s data publicly available, and only data showing the effect of our activities directly has been left.

Supervisor of the project: Jakub Kuszyński