Task
Our task was to position a website from the software training industry. The goal of the measures taken was to bring the site to the top for keywords that translate into potential customers. Having to deal with a site that had been in operation for several years, it was necessary to conduct a thorough analysis of the site. It concerned both seo and technical aspects that had a significant impact on the achieved positions. As a result, we implemented a strategy for further positioning activities.
Solution
The beginning of the activities was given by analysis and consultation on the course categories that were a priority for the client. As a result, we jointly selected the keywords for which the website was positioned. In the next step, a website audit was prepared, containing relevant recommendations. Their implementation by the client was the foundation for further actions to build the strength of the site and achieve top positions in search results. The audit included recommendations that dealt with the optimization of various elements of subpages and the removal of their test counterparts. During the preparation of the audit, we relied on existing content that needed to be expanded and optimized.
Effect
Already in the first month of positioning activities there was a noticeable increase in the position of the site for specific keywords. The implementation of our recommendations in combination with link building allowed us to achieve the desired result. Thus, already in the first months of activities, the website reached the leading positions for keywords directly related to the courses offered, which was reflected in the visibility of the site and traffic.
