Campery4u.pl

Task

Creation of a new website in accordance with the requirements of a client providing RV rental services. In addition to the guidelines established with the client, the site was in accordance with current SEO standards. We have been implementing SEO activities for the client’s website for several months. But the legacy site prevented the implementation of key optimization recommendations aimed at building the site’s visibility in Google search. The old website was a one page site, which, due to its age, made it impossible to edit published content and perform optimization. The construction of the site also did not allow for the creation of new subpages to fully share the offer with users visiting the site. Therefore, the key idea was to build a new site that would be functional and convenient for the customer managing the rental dates of individual motorhomes.

Solution

The beginning of the activities was given by the collection of requirements for the new site. On this basis, a template was selected that was the optimal solution to reconcile SEO with user convenience and functionality. The site was created on CMS WordPress, the choice of which was due to its user-friendly interface and high optimization capabilities. When making this decision, we were mainly guided by the convenience of the client, who manages free vehicle rental appointments on an ongoing basis.

In further stages of the work, the prepared content in consultation with the client during the creation of the SEO audit was implemented. Optimized texts were supplemented with photos, which together with the new design of the site created a coherent and elegant composition. Based on our experience and knowledge, we used specialized plug-ins to adjust the capabilities of the template in terms of current SEO requirements.

Effect

The new website is a practical showcase of the business conducted, which is SEO-compliant and user-friendly. The launch of the new site goes closely hand in hand with ongoing SEO efforts to build not only outreach to potential customers, but also to build brand image. The launch of the new site has significantly translated into an increase in position and visibility, which has had a positive impact on the client’s business goal.